Corporate Communication A Marketing Viewpoint

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Corporate Communication A Marketing Viewpoint

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Author by : Klement Podnar
Languange Used : English, France, Spanish, Italia and chinese
Page : 226
Isbn : 131761917X
Identifier : 9781317619178
Release : 2014-11-13
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Corporate Communication by Klement Podnar and you can download with pub, pdf, txt, doc, and more file format with free account. corporate communication: a marketing viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. while other textbooks are limited to a managerial or pr perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. in order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as bmw group, hidria, lego, mercator, krka, barilla, domino's pizza, gorenje, si mobil, bp, harley-davidson and coca-cola. this exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Language in Business, Language at Work

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Author by : Erika Darics
Languange Used : English, France, Spanish, Italia and chinese
Page : 192
Isbn : 1349938084
Identifier : 9781349938087
Release : 2017-09-19
Publisher by : Palgrave
Category : Language Arts & Disciplines
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Description : Read Now Language In Business Language At Work by Erika Darics and you can download with pub, pdf, txt, doc, and more file format with free account. this book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond ‘best practice’ formulae or relying on intuition. instead, it helps them understand how using language in particular ways can achieve particular effects, making it possible for them to use language in an informed and creative way in their current or future workplaces. the book uses rich authentic examples from business discourse to illustrate how the details of language use can help or hinder achieving the goals of companies, management and employees. addressing a wide range of areas in business communication and introducing selected concepts from discourse analysis, the authors illustrate the workings of language across corporate contexts. there are many textbooks in corporate communication that help students read the clock. this one enables them to understand the clockwork.

The Theory and Practice of Corporate Communication A Competing Values Perspective

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Author by : Alan T. Belasen
Languange Used : English, France, Spanish, Italia and chinese
Page : 271
Isbn : 141295035X
Identifier : 9781412950350
Release : 2007-08-16
Publisher by : SAGE
Category : Business & Economics
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Description : Read Now The Theory And Practice Of Corporate Communication by Alan T. Belasen and you can download with pub, pdf, txt, doc, and more file format with free account. corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety, consistency, and creativity. this title offers a coherent, integrative approach by examining the topic and tasks from the framework of the competing values perspective. this perspective allows for the exploration of corporate communication as a unified, highly interdependent function.

The Handbook of Communication and Corporate Reputation

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Author by : Craig E. Carroll
Languange Used : English, France, Spanish, Italia and chinese
Page : 656
Isbn : 111833549X
Identifier : 9781118335499
Release : 2015-04-10
Publisher by : John Wiley & Sons
Category : Social Science
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Description : Read Now The Handbook Of Communication And Corporate Reputation by Craig E. Carroll and you can download with pub, pdf, txt, doc, and more file format with free account. with the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition towiley-blackwell’s series of handbooks on communication andmedia reflects the growing visibility of large businesses’ethical profiles, and tracks the benefits that positive publicattitudes can bring. serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars brings together state-of-the-art communication studies insightson corporate reputation identifies and addresses the lacunae in the researchliterature applies new theoretical frameworks to corporate reputation

Sourcebook on Corporate Image and Corporate Advocacy Advertising

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Author by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Administrative Practice and Procedure
Languange Used : English, France, Spanish, Italia and chinese
Page : 2133
Isbn :
Identifier : PURD:32754078041336
Release : 1978
Publisher by : no defined
Category : Advertising
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Crosscurrents in Corporate Communications

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Author by : no defined
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn :
Identifier : UOM:35128000094217
Release :
Publisher by : no defined
Category : Communication in management
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The Big Book of Marketing

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Author by : Anthony G. Bennett
Languange Used : English, France, Spanish, Italia and chinese
Page : 400
Isbn : 0071626158
Identifier : 9780071626156
Release : 2009-06-19
Publisher by : McGraw Hill Professional
Category : Business & Economics
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Description : Read Now The Big Book Of Marketing by Anthony G. Bennett and you can download with pub, pdf, txt, doc, and more file format with free account. "a real world tool for helping develop effective marketing strategies and plans." -- dennis dunlap, chief executive officer, american marketing association "for beginners and professionals in search of answers." -- stephen joel trachtenberg, president emeritus and university professor of public service, the george washington university "a 'must read' for every business major and corporate executive." -- clarence brown, former acting secretary, u.s. department of commerce the biggest companies. the boldest campaigns. the best insider's guide on the market. the most comprehensive book of its kind, the big book of marketing is the definitive resource for marketing your business in the twenty-first century. each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. for the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: acnielsen * alcoa * american express * amtrak * antimicrobial * technologies group * apl logistics * arnold * at&t * atlas air * bloomingdale's * bnsf * boeing * bristol-myers squibb * burson-marsteller * bzzagent * caraustar * cargill * carnival * coldwell banker * colgate-palmolive * colonial pipeline * con-way * costco * dean foods * discovery communications * draftfcb * dsc logistics * dupont * edelman * exxonmobil * fabri-kal * fedex trade networks * fleishman-hillard * ford * frito-lay * ge * greyhound * hair cuttery * hilton * holt cat * ibm * ingram barge * ingram micro * international paper * john deere * kimberly-clark * kodak * kraft * l.l.bean * landor * long island rail road * lulu.com * mars * mcc * mccann * mcdonald's * mckesson * nationals * ncr * new york times * nordstrom * ogilvy action * ohl * 1-800flowers.com * overseas shipholding group * owens illinois * p & g * papa john's * paramount pictures * patagonia * pepsico * pfizer * porter novelli * rapp * ritz-carlton * safeway * saks fifth avenue * sara lee * sc johnson * sealed air * sears * silgan * skyhook * snap-on tools * southwest * sports and leisure * researchgroup * staples * stoner * supervalu * synovate * tanimura & antle * tbwa * tenet healthcare * texas instruments * 3m * toysrus * trader joe's * tupperware * under armour * united airlines * united stationers * verizon * visa * weyerhaeuser * wilson sporting goods * wunderman * xerox * y&r * zappos.com no matter what business you're in--from retail and manufacturing to service and nonprofit--the big book of marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. anthony g. bennett taught marketing at georgetown university. with three decades of experience in the field, he has held a variety of key marketing positions at fortune 500 companies, including at&t and others. he resides in mclean, virginia.

Business to Business Marketing Management A Global Perspective

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Author by : Alan Zimmerman
Languange Used : English, France, Spanish, Italia and chinese
Page : 528
Isbn : 1135079684
Identifier : 9781135079680
Release : 2013-04-12
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Business To Business Marketing Management by Alan Zimmerman and you can download with pub, pdf, txt, doc, and more file format with free account. this textbook covers all the aspects of b2b marketing any marketer needs, be they student or professional. it's the only textbook to do so from a global standpoint, giving them the best possible perspective on a market that is often (and more frequently) conducted within a global environment. this new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and sustainability.

Business-to-business Marketing Management A Global Perspective

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Author by : Jim Blythe
Languange Used : English, France, Spanish, Italia and chinese
Page : 403
Isbn : 9780324315448
Identifier : 0324315449
Release : 2004-11
Publisher by : South-Western Pub
Category : Business & Economics
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Description : Read Now Business To Business Marketing Management by Jim Blythe and you can download with pub, pdf, txt, doc, and more file format with free account. this pioneering new text covers current theories on business-to-business marketing from a global standpoint. it covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. it looks at selling and marketing between organizations, companies, purchasers and suppliers. suitable for those students studying an undergraduate or postgraduate mba/msc module in b2b marketing. it will also be of use to practitioners studying towards the cim diploma.

Business to Business Marketing Management A Global Perspective

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Author by : Alan Zimmerman
Languange Used : English, France, Spanish, Italia and chinese
Page : 438
Isbn : 1317190076
Identifier : 9781317190073
Release : 2017-09-25
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Business To Business Marketing Management by Alan Zimmerman and you can download with pub, pdf, txt, doc, and more file format with free account. business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. increasingly, b2b relationships are conducted within a global context. however all textbooks are region-specific despite this growing move towards global business relationships – except this one. this textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. other unique features of this insightful study include: placement of b2b in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and csr early in the text; and detailed review of global b2b services marketing, trade shows, and market research. this new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, crm, and social media as well as personal selling. more selective, shorter, and easier to read than other b2b textbooks, this is ideal for introduction to b2b and shorter courses. yet, it is comprehensive enough to cover all the aspects of b2b marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Business Communication: In Person, In Print, Online

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Author by : Amy Newman
Languange Used : English, France, Spanish, Italia and chinese
Page : 576
Isbn : 1111533164
Identifier : 9781111533168
Release : 2012-01-21
Publisher by : Cengage Learning
Category : Business & Economics
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Description : Read Now Business Communication In Person In Print Online by Amy Newman and you can download with pub, pdf, txt, doc, and more file format with free account. business communication: in person, in print, online, 8th edition, offers a realistic approach to communication in today’s organizations. the text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today’s social media and other communication technologies. building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. students learn how to create powerpoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more. important notice: media content referenced within the product description or the product text may not be available in the ebook version.

Essentials of Marketing Communications

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Author by : Chris Fill
Languange Used : English, France, Spanish, Italia and chinese
Page : 412
Isbn : 9780273738442
Identifier : 0273738445
Release : 2011-01-01
Publisher by : Financial Times/Prentice Hall
Category : Business & Economics
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Description : Read Now Essentials Of Marketing Communications by Chris Fill and you can download with pub, pdf, txt, doc, and more file format with free account. essentials of marketing communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. the book is the essential companion for undergraduate and postgraduate students studying marketing communications. it is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying courses offered by the chartered institute of marketing.