Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy

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Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy

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Author by : Carvalho, Luísa Cagica
Languange Used : English, France, Spanish, Italia and chinese
Page : 609
Isbn : 1522563083
Identifier : 9781522563082
Release : 2018-10-26
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Entrepreneurship And Marketing For Global Reach In The Digital Economy by Carvalho, Luísa Cagica and you can download with pub, pdf, txt, doc, and more file format with free account. the digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. the handbook of research on entrepreneurship and marketing for global reach in the digital economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. the content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Cases on Corporate Social Responsibility and Contemporary Issues in Organizations

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Author by : Antonaras, Alexandros
Languange Used : English, France, Spanish, Italia and chinese
Page : 402
Isbn : 1522577165
Identifier : 9781522577164
Release : 2019-02-15
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Cases On Corporate Social Responsibility And Contemporary Issues In Organizations by Antonaras, Alexandros and you can download with pub, pdf, txt, doc, and more file format with free account. the last decades witnessed a vigorous debate over the role of corporations in society. interest in corporate social responsibility (csr) has become intense as corporate stakeholders have called for higher performance and ethical standards from businesses, and many corporations have developed csr programs to harvest the benefits resulting from such initiatives. csr practices have become a crucial component of business strategy contributing to organizational success and sustainable competitiveness. cases on corporate social responsibility and contemporary issues in organizations is an essential reference source that provides specific case studies that elaborate on the strategies and policies enacted by contemporary organizations to address environmental and social issues, as well as economic and financial ones. featuring research on topics such as sustainable development goals, csr pillars, employee retention, gender equality, and social accountability, this book is ideally designed for business managers, researchers, practitioners, and students seeking coverage on innovative business practices enacted in multiple organizations/industries.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

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Author by : Soares, Ana Maria
Languange Used : English, France, Spanish, Italia and chinese
Page : 424
Isbn : 1799822222
Identifier : 9781799822226
Release : 2020-02-21
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Emotional Sensory And Social Dimensions Of Consumer Buying Behavior by Soares, Ana Maria and you can download with pub, pdf, txt, doc, and more file format with free account. unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. the intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. emotional, sensory, and social dimensions of consumer buying behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

The Disruptive Fourth Industrial Revolution Technology, Society and Beyond

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Author by : Wesley Doorsamy
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn : 3030482308
Identifier : 9783030482305
Release :
Publisher by : Springer Nature
Category :
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Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

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Author by : Carvalho, Luisa Cagica
Languange Used : English, France, Spanish, Italia and chinese
Page : 358
Isbn : 152259938X
Identifier : 9781522599388
Release : 2019-08-30
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Strategic Business Models To Support Demand Supply And Destination Management In The Tourism And Hospitality Industry by Carvalho, Luisa Cagica and you can download with pub, pdf, txt, doc, and more file format with free account. the international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. as one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. strategic business models to support demand, supply, and destination management in the tourism and hospitality industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

Handbook of Research on Global Information Technology Management in the Digital Economy

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Author by : Raisinghani, Mahesh S.
Languange Used : English, France, Spanish, Italia and chinese
Page : 588
Isbn : 1599048760
Identifier : 9781599048765
Release : 2008-01-31
Publisher by : IGI Global
Category : Computers
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Description : Read Now Handbook Of Research On Global Information Technology Management In The Digital Economy by Raisinghani, Mahesh S. and you can download with pub, pdf, txt, doc, and more file format with free account. includes the most important issues, concepts, trends and technologies in the field of global information technology management, covering topics such as the technical platform for global is applications, information systems projects spanning cultures, managing information technology in corporations, and global information technology systems and socioeconomic development in developing countries.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

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Author by : Dadwal, Sumesh Singh
Languange Used : English, France, Spanish, Italia and chinese
Page : 532
Isbn : 1799801330
Identifier : 9781799801337
Release : 2019-11-15
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Innovations In Technology And Marketing For The Connected Consumer by Dadwal, Sumesh Singh and you can download with pub, pdf, txt, doc, and more file format with free account. connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. now more than ever, this change has prodded marketing departments to work with their various it departments and technologists to expand consumers’ access to content. in order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. the handbook of research on innovations in technology and marketing for the connected consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. while highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. this book is ideally designed for marketers, managers, advertisers, branding teams, application developers, it specialists, academicians, researchers, and students.

Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World

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Author by : Carvalho, Luísa Cagica
Languange Used : English, France, Spanish, Italia and chinese
Page : 601
Isbn : 1522535268
Identifier : 9781522535263
Release : 2017-11-30
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Entrepreneurial Ecosystems And Social Dynamics In A Globalized World by Carvalho, Luísa Cagica and you can download with pub, pdf, txt, doc, and more file format with free account. globalization demands the construction of new business methods to enable companies to remain highly competitive. due to this demand, cultural differences are now being implemented into policies and procedures as companies expand and seek to collaborate with international entrepreneurs. the handbook of research on entrepreneurial ecosystems and social dynamics in a globalized world is a pivotal reference source for emergent aspects of internationalization and regional development in an entrepreneurial context. featuring extensive coverage on relevant areas such as digital entrepreneurship, sustainability, and financial performance, this publication is an ideal resource for academics, public and private institutions, developers, professors, researchers, and post-graduate students seeking current research on globalized entrepreneurship.

Handbook of Research on Managerial Thinking in Global Business Economics

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Author by : Dinçer, Hasan
Languange Used : English, France, Spanish, Italia and chinese
Page : 641
Isbn : 1522571817
Identifier : 9781522571810
Release : 2018-12-07
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Managerial Thinking In Global Business Economics by Dinçer, Hasan and you can download with pub, pdf, txt, doc, and more file format with free account. in a highly competitive global market, companies need to equip themselves with best practices and strategies to survive. strategic management, innovative managerial thinking, and a clear decision-making process must be utilized to boost company performance and ultimately drive the company’s success. the handbook of research on managerial thinking in global business economics identifies the importance of strategic decision making in competitive environments and analyzes the impacts of managerial thinking on global financial economics. the content within this publication examines globalization, consumer behavior, and risk management. it is designed for researchers, academicians, policymakers, government officials, and managers, and covers topics centered on innovation and development within organizations.

Handbook of Research on Global Business Opportunities

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Author by : Christiansen, Bryan
Languange Used : English, France, Spanish, Italia and chinese
Page : 702
Isbn : 1466665521
Identifier : 9781466665521
Release : 2014-10-31
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Global Business Opportunities by Christiansen, Bryan and you can download with pub, pdf, txt, doc, and more file format with free account. in the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. through an international presence, organizations can remain competitive. the handbook of research on global business opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. this handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.

Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation Strategies for Successful Implementation

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Author by : Burgess, Stephen
Languange Used : English, France, Spanish, Italia and chinese
Page : 352
Isbn : 1605662259
Identifier : 9781605662251
Release : 2009-02-28
Publisher by : IGI Global
Category : Computers
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Handbook of Research on Approaches to Alternative Entrepreneurship Opportunities

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Author by : Dantas, José Guilherme Leitão
Languange Used : English, France, Spanish, Italia and chinese
Page : 512
Isbn : 1799819833
Identifier : 9781799819837
Release : 2020-02-25
Publisher by : IGI Global
Category : Business & Economics
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Description : Read Now Handbook Of Research On Approaches To Alternative Entrepreneurship Opportunities by Dantas, José Guilherme Leitão and you can download with pub, pdf, txt, doc, and more file format with free account. in some cases, technology-based projects have revolutionized the way of living by contributing to job and wealth creation. these types of ventures, regardless of their outstanding relevance, are the exception rather than the norm in that they account for only a very small percentage of entrepreneurial activity. although not ignoring these important ventures, the main goal of this title is to fully unleash the wide potential of the entrepreneurial activity, exploring and highlighting the somewhat hidden part, which is ultimately responsible for the largest part of new businesses and, as a consequence, for the wellbeing of millions of people virtually everywhere. the handbook of research on approaches to alternative entrepreneurship opportunities is a collection of innovative research on the methods and applications of entrepreneurial activity beyond the traditional boundaries of entrepreneurship research. while highlighting topics including collective business, organizational performance, and generational differences, this book is ideally designed for entrepreneurs, developers, researchers, business managers, industry professionals, academicians, and students seeking to draw attention to distinctive and multifaceted types of entrepreneurship.