Made To Stick

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Made to Stick Why Some Ideas Survive and Others Die

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Author by : Chip Heath
Languange Used : English, France, Spanish, Italia and chinese
Page : 336
Isbn : 1588365964
Identifier : 9781588365965
Release : 2007-01-02
Publisher by : Random House
Category : Business & Economics
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Description : Read Now Made To Stick by Chip Heath and you can download with pub, pdf, txt, doc, and more file format with free account. new york times bestseller • the instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. bonus: this edition contains an excerpt from chip heath and dan heath's switch. mark twain once observed, “a lie can get halfway around the world before the truth can even get its boots on.” his observation rings true: urban legends, conspiracy theories, and bogus news stories circulate effortlessly. meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” in made to stick, chip and dan heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the velcro theory of memory, and creating curiosity gaps. along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at sony—draw their power from the same six traits. made to stick will transform the way you communicate. it’s a fast-paced tour of success stories (and failures): the nobel prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the mother teresa effect; the elementary-school teacher whose simulation actually prevented racial prejudice. provocative, eye-opening, and often surprisingly funny, made to stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Made to Stick (Epilogue) Why Some Ideas Survive and Others Die

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Author by : Dan Heath
Languange Used : English, France, Spanish, Italia and chinese
Page : 336
Isbn : 1588367479
Identifier : 9781588367471
Release : 2008-02-11
Publisher by : Random House
Category : Business & Economics
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Description : Read Now Made To Stick Epilogue by Dan Heath and you can download with pub, pdf, txt, doc, and more file format with free account. brains and talent alone don't make ideas stick. here's what does. our five-step communication framework: pay attention, understand, believe, care, and act. plus, learn how to trouble-shoot your ideas. remember, with the right insight and the right message, any one of us can make an idea stick.

The Power of Moments Why Certain Experiences Have Extraordinary Impact

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Author by : Chip Heath
Languange Used : English, France, Spanish, Italia and chinese
Page : 320
Isbn : 1501147765
Identifier : 9781501147760
Release : 2017-10-03
Publisher by : Simon and Schuster
Category : Business & Economics
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Description : Read Now The Power Of Moments by Chip Heath and you can download with pub, pdf, txt, doc, and more file format with free account. the new york times bestselling authors of switch and made to stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. while human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. if we embrace these elements, we can conjure more moments that matter. what if a teacher could design a lesson that he knew his students would remember twenty years later? what if a manager knew how to create an experience that would delight customers? what if you had a better sense of how to create memories that matter for your children? this book delves into some fascinating mysteries of experience: why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” and why our most cherished memories are clustered into a brief period during our youth. readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (what happens in that time?) or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (what was that simple question?) many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? the power of moments shows us how to be the author of richer experiences.

Decisive How to make better choices in life and work

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Author by : Chip Heath
Languange Used : English, France, Spanish, Italia and chinese
Page : 336
Isbn : 1446493822
Identifier : 9781446493823
Release : 2013-03-28
Publisher by : Random House
Category : Business & Economics
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Description : Read Now Decisive by Chip Heath and you can download with pub, pdf, txt, doc, and more file format with free account. just making a decision can be hard enough, but how do you begin to judge whether it's the right one? chip and dan heath, authors of #1 new york times best-seller switch, show you how to overcome your brain's natural shortcomings. in decisive, chip and dan heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. at the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. in the process, they show why it is that experts frequently make mistakes. they demonstrate the perils of getting trapped in a narrow decision frame. and they explore people's tendency to be over-confident about how their choices will unfold. drawing on case studies as diverse as the downfall of kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions. winner in the practical manager category of the cmi management book of the year awards 2014.

Made to Stick (a BookCaps Study Guide)

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Author by : BookCaps Study Guides Staff
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn : 1621074080
Identifier : 9781621074083
Release : 2012-10-02
Publisher by : BookCaps Study Guides
Category : Business & Economics
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Description : Read Now Made To Stick A Bookcaps Study Guide by BookCaps Study Guides Staff and you can download with pub, pdf, txt, doc, and more file format with free account. chip and dan heath's, "made to stick: why some ideas survive and others die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. this study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. bookcap study guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. we all need refreshers every now and then. whether you are a student trying to cram for that big final, or someone just trying to understand a book more, bookcaps can help. we are a small, but growing company, and are adding titles every month.

Switch How to change things when change is hard

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Author by : Chip Heath
Languange Used : English, France, Spanish, Italia and chinese
Page : 320
Isbn : 1448108217
Identifier : 9781448108213
Release : 2011-10-31
Publisher by : Random House
Category : Self-Help
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Description : Read Now Switch by Chip Heath and you can download with pub, pdf, txt, doc, and more file format with free account. we all know that change is hard. it's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. but why do we insist on seeing the obstacles rather than the goal? this is the question that bestselling authors chip and dan heath tackle in their compelling and insightful new book. they argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers heath prove that deceptively simple methods can yield truly extraordinary results.

Contagious Why Things Catch On

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Author by : Jonah Berger
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 1451686587
Identifier : 9781451686586
Release : 2016-05-03
Publisher by : Simon and Schuster
Category : Business & Economics
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Description : Read Now Contagious by Jonah Berger and you can download with pub, pdf, txt, doc, and more file format with free account. dynamic young wharton professor berger draws on his research to explain the six steps that make products or ideas contagious. why do some products get more word of mouth than others? why does some online content go viral?

Summary: Made to Stick Review and Analysis of the Heath Brothers' Book

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Author by : BusinessNews Publishing
Languange Used : English, France, Spanish, Italia and chinese
Page : 10
Isbn : 2806229685
Identifier : 9782806229687
Release : 2013-02-15
Publisher by : Primento
Category : Business & Economics
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Description : Read Now Summary Made To Stick by BusinessNews Publishing and you can download with pub, pdf, txt, doc, and more file format with free account. the must-read summary of chip and dan heath's book: "made to stick: why some ideas survive and others die" this complete summary of the ideas from chip and dan heath's book "made to stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. in this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. this book provides you with all the information you need to make your product memorable and to make your own ideas stick. added-value of this summary: • save time • understand the key concepts • increase your business knowledge to learn more, read the summary of "made to stick" and discover how to make your ideas impossible to forget!

Guide to Chip Heath’s & et al Made to Stick by Instaread

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Author by : Instaread
Languange Used : English, France, Spanish, Italia and chinese
Page : 17
Isbn : 1683787293
Identifier : 9781683787297
Release : 2017-04-22
Publisher by : Instaread
Category : Study Aids
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Description : Read Now Guide To Chip Heath S Et Al Made To Stick By Instaread by Instaread and you can download with pub, pdf, txt, doc, and more file format with free account. please note: this is a companion to chip heath’s & et al made to stick and not the original book. preview: in made to stick: why some ideas survive and others die (2007), educators and brothers chip heath and dan heath offer a guide for sharing ideas that stick with listeners. as a framework for their advice, they offer the acronym succes, short for simple, unexpected, concrete, credible, emotional, and stories…. inside this companion to the book: · overview of the book · insights from the book · important people · author's style and perspective · intended audience about the author: with instaread, you can get the notes and insights from a book in 15 minutes or less. visit our website at instaread.co.

Sidetracked Why Our Decisions Get Derailed, and How We Can Stick to the Plan

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Author by : Francesca Gino
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 1422191389
Identifier : 9781422191385
Release : 2013-02-12
Publisher by : Harvard Business Press
Category : Business & Economics
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Description : Read Now Sidetracked by Francesca Gino and you can download with pub, pdf, txt, doc, and more file format with free account. you may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. psychologist and harvard business school professor francesca gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. in this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). from gino’s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. what factors are likely to sway our decisions in directions we did not initially consider? and what can we do to correct for the subtle influences that derail our decisions? the answers to these and similar questions will help you negotiate similar factors when faced with them in the real world. for fans of dan ariely and daniel kahneman, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track.

As We Speak How to Make Your Point and Have It Stick

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Author by : Peter Meyers
Languange Used : English, France, Spanish, Italia and chinese
Page : 288
Isbn : 1439153086
Identifier : 9781439153086
Release : 2012-08-14
Publisher by : Simon and Schuster
Category : Business & Economics
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Description : Read Now As We Speak by Peter Meyers and you can download with pub, pdf, txt, doc, and more file format with free account. outlines an empowering approach to public speaking that draws on the co-author's experience with leading companies, covering topics ranging from content and delivery to body language and interpersonal exchanges. reprint.

Make It Stick

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Author by : Peter C. Brown
Languange Used : English, France, Spanish, Italia and chinese
Page : 313
Isbn : 0674729013
Identifier : 9780674729018
Release : 2014-04-14
Publisher by : Harvard University Press
Category : Education
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Description : Read Now Make It Stick by Peter C. Brown and you can download with pub, pdf, txt, doc, and more file format with free account. discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.