Neuroeconomics

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Neuroeconomics Decision Making and the Brain

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Author by : Paul W. Glimcher
Languange Used : English, France, Spanish, Italia and chinese
Page : 560
Isbn : 0123914698
Identifier : 9780123914699
Release : 2013-08-13
Publisher by : Academic Press
Category : Psychology
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Description : Read Now Neuroeconomics by Paul W. Glimcher and you can download with pub, pdf, txt, doc, and more file format with free account. in the years since it first published, neuroeconomics: decision making and the brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. the second edition, a nearly complete revision of this landmark book, will set a new standard. this new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. the first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. the second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies—each written by leading experts—lay out the foundations of neuroeconomic thought. the third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. the fourth section, “the neural mechanisms for choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. the final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. the book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. a clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. the volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general. editors and contributing authors are among the acknowledged experts and founders in the field, making this the authoritative reference for neuroeconomics suitable as an advanced undergraduate or graduate textbook as well as a thorough reference for active researchers introductory chapters on economics, psychology, neuroscience, and anthropology provide students and scholars from any discipline with the keys to understanding this interdisciplinary field detailed chapters on subjects that include reinforcement learning, risk, inter-temporal choice, drift-diffusion models, game theory, and prospect theory make this an invaluable reference published in association with the society for neuroeconomics—www.neuroeconomics.org full-color presentation throughout with numerous carefully selected illustrations to highlight key concepts

Neuroeconomics

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Author by : Martin Reuter
Languange Used : English, France, Spanish, Italia and chinese
Page : 511
Isbn : 364235923X
Identifier : 9783642359231
Release : 2016-10-06
Publisher by : Springer
Category : Psychology
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Description : Read Now Neuroeconomics by Martin Reuter and you can download with pub, pdf, txt, doc, and more file format with free account. this book represents one of the cornerstones of the series studies in neuroscience, psychology and behavioral economics. it is divided into eight sections, starting with an introduction to neuroeconomics followed by an overview of frequently applied experimental paradigms (games) in neuroeconomics research. furthermore, it addresses the molecular basis of human decision making, environmental/situational factors and social contexts influencing human decision making, as well as translational and developmental/clinical approaches to neuroeconomics. in closing, a paper on neuro-marketing demonstrates how knowledge from neuroeconomics research can be applied in “real life.” culminating in an extensive methods section, in which eight different neuroscience techniques are introduced, the book offers an essential resource for researchers and practitioners, and may also be beneficial for graduate students.

Neuroeconomics A Guide to the New Science of Making Choices

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Author by : Peter Politser
Languange Used : English, France, Spanish, Italia and chinese
Page : 240
Isbn : 9780198041689
Identifier : 0198041683
Release : 2008-03-12
Publisher by : Oxford University Press
Category : Psychology
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Description : Read Now Neuroeconomics by Peter Politser and you can download with pub, pdf, txt, doc, and more file format with free account. as technology has opened new windows into the brain, it has clarified what happens there when people make decisions about money. this clarity has produced a new science called neuroeconomics, which addresses diverse questions, such as why people save, buy stocks, steal, and overspend. the many different methods used in neuroeconomics have, however, often yielded unclear findings about the quality of these decisions, primarily because the field has lacked both guidelines for categorizing the different aspects of quality, and guidelines for selecting methods to study these aspects. before this book, in which peter politser guides the reader through the different regions of study, there was no scientific guide for those interested in neuroeconomics. politser shows how to evaluate specific elements of choice, such as regret, expectation, risk, ambiguity, time preference, and learning, and surveys economic and behavioral models of decision making skills. he reviews the neural correlates of decisional impairments and inconsistenciesclarifying, for example, why we do not recall what we experience, experience what we expect, or like what we want, and provides detailed tables of decision-making skills, their neural correlates, and possible impairments. politser also considers what the field of neuroeconomics may add to future conceptions of decision making, and outlines the limitations of various studies of different capacities. he then introduces a broader field for the design and interpretation of neuroeconomic studiesa neuroepidemiology of decision making. everyone who wants to understand the research in neuroeconomics or use its methods should read this book. its accessible text, along with an extensive glossary, will guide those with little economic or neuroscience background, and make the book an excellent supplement for courses on neuroscience and decision making.

Neuroeconomics and the Firm

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Author by : Angela A. Stanton
Languange Used : English, France, Spanish, Italia and chinese
Page : 352
Isbn : 1849805601
Identifier : 9781849805605
Release : 2010-01-01
Publisher by : Edward Elgar Publishing
Category : Business & Economics
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Description : Read Now Neuroeconomics And The Firm by Angela A. Stanton and you can download with pub, pdf, txt, doc, and more file format with free account. do people with high testosterone levels make decisions the same way as people with lower testosterone? do men change their behavior when a pretty woman enters the office? do women change their behavior when a handsome man enters the office? do men and women affect each other within the firm to the detriment or the benefit of the firm? in some ways, the questions this edited volume addresses are questions that we are all familiar with and have asked for many years. it suggests looking for answers in places that that we have never thought of before. some of the chapters will surprise you with their ingenious, simple answers and propositions; some will perhaps make you feel awkward with their straight-forward way of presenting what we all suspected but felt uncomfortable to talk about. from the foreword by david b. audretsch this volume brings together leading researchers from a variety of fields to investigate the concept of the firm from new perspectives arising from neuroeconomics. the traditional theory of the firm has focused on the strategic, operational and resource management objectives of the firm as an organization. this timely and informative book explores new horizons in the biology of human decision-making and behavior, including uncertainty, entrepreneurship and ethics as it affects the functioning of the organization. the fascinating chapters cover a wide range of research fields, drawing on both the conscious and the unconscious mind, and how common hormonal cycles in the female and testosterone variations in the male affect each other in the workplace and its affect on the firm as an organization. the topics of entrepreneurship and the recent global financial crisis are discussed from the perspective of hormonal forces and the implications of those forces in the future. it is an enlightening selection of articles that scholars, students, business leaders, and managers will find a valuable read. vernon l. smith, 2002 nobel laureate in economics the ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. this pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective. from the viewpoint of economics, the firm's purpose is to maximize shareholders' wealth; resources are commodities, each with its particular supply and demand curve that can be manipulated by the firm to its own benefit. traditionally, the firm is focused on the strategic, operational and resource management objectives. the editors instead suggest that the objective of the firm is equal to the objectives of its workers. the definition and function of risk in decision-making, ethics, trust and the global financial crisis are all discussed. they are analyzed from the perspective of human bio-physiology, using scanning and hormonal analysis tools, with a focus on the implications for the bottom line of the firm. with experimental as well as theoretical and applied contributions, this book will benefit scholars and students of economics, business management, finance, organizational behavior, entrepreneurship, psychology, neuroscience and law. practitioners of management, entrepreneurship and law firms will also find this book to be a captivating read.

Neuroeconomics Decision Making and the Brain

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Author by : Paul W. Glimcher
Languange Used : English, France, Spanish, Italia and chinese
Page : 556
Isbn : 9780080921068
Identifier : 008092106X
Release : 2008-10-10
Publisher by : Academic Press
Category : Medical
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Description : Read Now Neuroeconomics by Paul W. Glimcher and you can download with pub, pdf, txt, doc, and more file format with free account. neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. this book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. presenting a truly interdisciplinary approach, neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two economics nobel laureates. * an authoritative reference written and edited by acknowledged experts and founders of the field * presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research * full-color presentation throughout with carefully selected illustrations to highlight key concepts

Neuroeconomics

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Author by : Daniel Houser
Languange Used : English, France, Spanish, Italia and chinese
Page : 280
Isbn : 1848553056
Identifier : 9781848553057
Release : 2008-12-01
Publisher by : Emerald Group Publishing
Category : Health & Fitness
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Description : Read Now Neuroeconomics by Daniel Houser and you can download with pub, pdf, txt, doc, and more file format with free account. considers the various topics in health economics including the production of and demand for health; the demand for medical care services; the financing of these services; the markets for physicians, nurses, dentists, hospitals, and drugs; the economics of substance use; health in developing countries; and, the economics of medical technology.

Neuroeconomics and the Decision-Making Process

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Author by : Christiansen, Bryan
Languange Used : English, France, Spanish, Italia and chinese
Page : 354
Isbn : 1466699906
Identifier : 9781466699908
Release : 2016-03-17
Publisher by : IGI Global
Category : Psychology
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Description : Read Now Neuroeconomics And The Decision Making Process by Christiansen, Bryan and you can download with pub, pdf, txt, doc, and more file format with free account. neuroeconomics has emerged as a field of study with the goal of understanding the human decision-making process and the mental consideration of multiple outcomes based on a selected action. in particular, neuroeconomics emphasizes how economic conditions can impact and influence the decision-making process and alternately, how human actions have the power to impact economic conditions. neuroeconomics and the decision-making process presents the latest research on the relationship between neuroscience, economics, and human decision-making, including theoretical foundations, real-world applications, and models for implementation. taking a cross-disciplinary approach to neuroeconomic theory and study, this publication is an essential reference source for economists, psychologists, business professionals, and graduate-level students across disciplines.

Neuroeconomics: the Odyssey Female Brain Unearths the Neoclassical Economics ''Macho'' Biases and Anomalies

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Author by : Varoozh Sahakian
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn : 1477155201
Identifier : 9781477155202
Release : 2012-08-06
Publisher by : Xlibris Corporation
Category : Education
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Description : Read Now Neuroeconomics The Odyssey by Varoozh Sahakian and you can download with pub, pdf, txt, doc, and more file format with free account. armenian origin neuroeconomist, varoozh sahakian, holds d.b.a., ph.d degrees in economics & a ph.d in sociology. his disappointment with thetraditional neoclassical economic theory top-down"macho-biased" approach to homo-economicus, alongwith his belief that homo-sapines choicebehavior & decision-making is limited mainly by his/her biology, or in other words, economics actually is apart of biology science, motivated him to gather deepknowledge about human bilology, brain & nervoussystem, gender differences, genetic and hormonal &chemical functions. the "female brain unearths the neoclassicaleconomic theory biases/ anomalies, " book is the first oftwo books the author has written about this newborn, yet, burgeoning field of "neuro-economics, " a highlypromising human science approach to understandingthe neurobiological bases of human choice behaviorand decision-making processes. the author presents a very promising andblossoming scientific field, which portrays a moreaccurate and real & candid picture of human naturethan neoclassical reductionist economic theory.in many aspects, neuroeconomics approach is apositive, constructive one, helping to explain thehuman capacity for kindness and cooperation andthe centrality of fairness to social emotions, morality &norms (by-passed by many walrasian and neoclassicaladvocates). the book, after all, introduces an economicagent who is not necessarily acquisitive automationconditioned always to narrow self-interest, likeneoclassical economic theory's unisex (macho)or unsex, but can be a female &male, young & olddecision maker. in other words, it introduces a morereal, "whole human:" a 'homo-neuro-economicus.'the most outstanding initiative of the bookis the introduction of a feminist economic theory, its critical approach to the neoclassical economictheory, supported interestingly not only by sociocultural/historical insights but by neuro-biological, psychological, gender, chemical & hormonal evidence, too. the author envisions, that this challengingdiscipline is likely, once for all, to realize adam smith & david hume's dream by providing;"a unified theory of human choice behaviorand decision-making in the forthcoming future."

Neuroeconomics

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Author by : no defined
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn : 2889190277
Identifier : 9782889190270
Release :
Publisher by : Frontiers E-books
Category :
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The Neuroeconomics of Environmental Decision-making Individual Differences and Behavior

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Author by : Nik Sawe
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn :
Identifier : OCLC:944735137
Release : 2016
Publisher by : no defined
Category :
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Description : Read Now The Neuroeconomics Of Environmental Decision Making by Nik Sawe and you can download with pub, pdf, txt, doc, and more file format with free account. mobilizing to effectively respond to climate change and other major environmental challenges requires a new way of thinking and new approaches to decision-making. this dissertation combines econometric surveys with behavioral economics and neuroimaging experiments to examine environmental decisions in two contexts: how individuals assign value to natural resources and donate to protect them, and how consumers make appliance purchases with energy-efficient options. neuroeconomics allows us to identify the brain regions that predict behavior, and understand how neural activity in these regions may be influenced by key elements of the decision process, such as the presence of eco-labels. part i enumerates some of the difficulties with current survey methods for obtaining the value that individuals place on natural resources and ecosystem services, and explains how neuroeconomic methods may complement these surveys. a pair of studies, one behavioral and one using functional magnetic resonance imaging (fmri), elicited real donations from individuals to protect natural resources under threat of destructive land uses. individuals' willingness-to-pay (wtp) was determined more by negative affect toward the destructiveness of the land use than by positive affect toward the park land under threat. activity in the anterior insula, a brain region associated with negative affect, positively predicted donation and was increased when viewing destructive land uses, particularly in individuals with strong pro-environmental attitudes. activity in the medial prefrontal cortex, associated with cost-benefit assessments, actually negatively predicted donation, suggesting that the region may encode the value of money withheld for one's self, rather than the donation's value in environmental benefits. part ii examines the individual drivers of consumer purchases of appliances with energy-efficient options through a national survey of 1,550 homeowners as well as an fmri purchasing task. individuals respond heterogeneously to the presence of the energy star eco-label. moreover, when comparing consumer decisions in the national survey to an economically-rational benchmark of what individuals should be willing to pay for reductions in energy consumption, two individual differences were associated with large departures from rationality. high numeracy, or mathematical aptitude, was associated with significant underestimation of the value of energy consumption savings, while strong pro-environmental attitudes were associated with overvaluation. in the fmri task, subjects chose whether to purchase cfl light bulbs with varying annual energy costs, some of which featured an energy star label, at different prices. the nucleus accumbens and caudate, both regions within the ventral striatum that are responsive to positive affect, increased activity in response to low prices and the presence of the energy star label. nucleus accumbens activation also positively predicted purchase, while medial prefrontal cortex activity negatively predicted purchase. neural response to the cfl bulbs' attributes also differed based on individuals' environmental attitudes, numeracy, and temporal discount rates. i propose that combining methods from behavioral economics and neuroeconomics can inform environmental policy and education by providing a more nuanced view of the roles of individual characteristics and information processing during environmental decision-making. these insights can then shape the design of behavioral interventions to best benefit both the individual and the environment.

Neuroeconomics Chapter 6. Experimental Methods in Cognitive Neuroscience

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Author by : Christian C. Ruff
Languange Used : English, France, Spanish, Italia and chinese
Page : 560
Isbn : 0128073136
Identifier : 9780128073131
Release : 2013-08-13
Publisher by : Elsevier Inc. Chapters
Category : Medical
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Description : Read Now Neuroeconomics by Christian C. Ruff and you can download with pub, pdf, txt, doc, and more file format with free account. the growth of neuroeconomics as an academic discipline has been inextricably tied to the development of research methods to study brain function and its relationship to behavior. the aim of this chapter is to give an overview of these methods at a cursory level, while at the same time referring the reader to excellent textbooks and primary research articles for more in-depth information. the chapter focuses primarily on the conceptual issues involved in choosing a research technique and evaluating results using different techniques. as such, it is primarily intended for those who are new to neuroeconomics and cognitive neuroscience and who seek guidance on how to evaluate the strengths and limitations of published work. accordingly, each technique is introduced in conjunction with specific examples drawn from recent neuroeconomic studies.

Neuroeconomics: Hype or Hope?

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Author by : Caterina Marchionni
Languange Used : English, France, Spanish, Italia and chinese
Page : 134
Isbn : 131797736X
Identifier : 9781317977360
Release : 2014-06-11
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Neuroeconomics Hype Or Hope? by Caterina Marchionni and you can download with pub, pdf, txt, doc, and more file format with free account. is neuroeconomics a flimsy fad likely to pass without leaving a discernible trace in economics? or is it a promising new field with the potential to enrich and improve economic theory? neuroeconomics brings together a unique mix of perspectives ranging from philosophy of science to neuroeconomics practice to reflect on the promises and limitations of neuroeconomics for the future of economics. the analyses collected in the volume suggest that although neuroeconomics raises methodological worries that ought to be dealt with, it might contribute to economics in various ways, some perhaps more promising than others. one thing comes out clearly, though: a complete insulation of economics from neuroscience and psychology is likely to do economics more harm than good. this book was originally published as a special issue of journal of economic methodology.