Storytelling About Your Brand Online Offline A Compelling Guide To Discovering Your Story

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Storytelling about Your Brand Online & Offline A Compelling Guide to Discovering Your Story

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Author by : Bernadette Martin
Languange Used : English, France, Spanish, Italia and chinese
Page : 169
Isbn : 1600051456
Identifier : 9781600051456
Release : 2014-09-30
Publisher by : Happy About
Category : Branding (Marketing)
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Description : Read Now Storytelling About Your Brand Online Offline by Bernadette Martin and you can download with pub, pdf, txt, doc, and more file format with free account. neurological research has confirmed the power of storytelling as a communicative tool. in "personal branding strategist," bernadette martin demonstrates how stories have transformed corporate images as well as professionals' careers. using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a "personal branding process." from storytelling 2.0 or digital storytelling, to interviews with experts to the branded bio tool, martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "brand called you."

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand How to Use Visuals, Videos, and Social Media to Market Your Brand

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Author by : Ekaterina Walter
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 0071824006
Identifier : 9780071824002
Release : 2014-03-07
Publisher by : McGraw Hill Professional
Category : Business & Economics
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Description : Read Now The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand by Ekaterina Walter and you can download with pub, pdf, txt, doc, and more file format with free account. attention is the new commodity. visual storytelling is the new currency. human brain processes visuals 60,000x faster than text. web posts with visuals drive up to 180% more engagement than those without. viewers spend 100% more time on web pages with videos. filled with full-color images and thought-provoking examples from leading companies, the power of visual storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. the book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “this book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total right hook!” —gary vaynerchuk, new york times bestselling author of crush it! and jab, jab, jab, right hook “a valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —guy kawasaki, author of ape: author, publisher, entrepreneur and former chief evangelist of apple “the power of visual storytelling is the new marketing bible!” —nancy bhagat, vice president, global marketing strategy and campaigns, intel “if a picture is worth a thousand words, the power of visual storytelling is worth a million.” —scott monty, global digital & multimedia communications for ford motor company

Storytelling Branding in Practice

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Author by : Klaus Fog
Languange Used : English, France, Spanish, Italia and chinese
Page : 254
Isbn : 3540883495
Identifier : 9783540883494
Release : 2011-05-09
Publisher by : Springer Science & Business Media
Category : Business & Economics
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Description : Read Now Storytelling by Klaus Fog and you can download with pub, pdf, txt, doc, and more file format with free account. must-read for managers on a powerful branding tool of the future. up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. recommended by managers of top international firms. covers both the internal and external benefits of storytelling for a business company. danish version sold more than 2000 copies.

Tell to Win Connect, Persuade and Triumph with the Hidden Power of Story

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Author by : Peter Guber
Languange Used : English, France, Spanish, Italia and chinese
Page : 239
Isbn : 1847657761
Identifier : 9781847657763
Release : 2011-03-14
Publisher by : Profile Books
Category : Business & Economics
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Description : Read Now Tell To Win by Peter Guber and you can download with pub, pdf, txt, doc, and more file format with free account. stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. for peter guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. in tell to win guber explains how to move beyond powerppoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. he reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. featuring wisdom from guber's meetings with (and lessons from) everyone from nelson mandela to youtube founder chad hurley, and muhammed ali to steven spielberg (who he tutored in making films), tell to win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Getting Started in Transmedia Storytelling A Practical Guide for Beginners 2nd Edition

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Author by : Robert Pratten
Languange Used : English, France, Spanish, Italia and chinese
Page : 224
Isbn : 9781515339168
Identifier : 1515339165
Release : 2015-08-19
Publisher by : CreateSpace
Category : Digital storytelling
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Description : Read Now Getting Started In Transmedia Storytelling by Robert Pratten and you can download with pub, pdf, txt, doc, and more file format with free account. this is the second edition of robert pratten's massively popular getting started in transmedia storytelling. it's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.

Your Brand, The Next Media Company How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

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Author by : Michael Brito
Languange Used : English, France, Spanish, Italia and chinese
Page : 272
Isbn : 0133480135
Identifier : 9780133480139
Release : 2013-09-19
Publisher by : Que Publishing
Category : Business & Economics
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Description : Read Now Your Brand The Next Media Company by Michael Brito and you can download with pub, pdf, txt, doc, and more file format with free account. content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. your brand, the next media company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. there is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. their lives are dynamic and completely unpredictable. they are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. in order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. social business pioneer michael brito covers every step of the process, including: understanding the unpredictable nature and dynamic behaviors of the social customer deploying social business strategies that will help facilitate the change from brand to media company building a content organization and setting the stage for transformation creating a real-time command center that will help facilitate reactive and proactive content marketing creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) enabling customers and employees (brand journalists) to feed the content engine developing your content strategy that can be executed across paid, earned, and owned media content transitioning from “brand messaging” to a highly relevant content narrative evaluating the content marketing vendors and software platforms vying for your business along the way, brito presents multiple case studies from brand leaders worldwide, including redbull, oreo, tesla motors, burberry, sharpie, and pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Story Physics Harnessing the Underlying Forces of Storytelling

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Author by : Larry Brooks
Languange Used : English, France, Spanish, Italia and chinese
Page : 248
Isbn : 9781599636894
Identifier : 1599636891
Release : 2013-06-18
Publisher by : Writer's Digest Books
Category : Language Arts & Disciplines
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Description : Read Now Story Physics by Larry Brooks and you can download with pub, pdf, txt, doc, and more file format with free account. learn how to make your story soar! in the physical world, gravity, force, and other elements of physics govern your abilities and can be utilized to enhance your every movement. in the world of writing, story physics can be harnessed in much the same way to make your novel or screenplay the best it can be. in story physics, best-selling author larry brooks introduces you to six key literary forces that, when leveraged in just the right way, enable you to craft a story that's primed for success--and publication. inside story physics, you'll learn how to: understand and harness the six storytelling forces that are constantly at work in your fiction. transform your story idea into a dramatically compelling concept. optimize the choices you make in terms of character, conflict, subplot, subtext, and more to render the best possible outcome. these literary forces will elevate your story above the competition and help you avoid the rejection pile. with story physics, you won't just give your story wings--you'll teach it how to fly. "larry brooks speaks my kind of language about story. any writer, even those trucking in the world of nonfiction, will benefit from going deeper into the physics of storytelling as brooks explains in these pages." - james scott bell, best-selling author of plot & structure "larry brooks has done it again! if you liked story engineering, i suspect you're going to love story physics, which dives even deeper into the essence of story. story physics is an essential addition to every novelist's bookshelf." - randy ingermanson, author of writing fiction for dummies

Storytelling with Data A Data Visualization Guide for Business Professionals

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Author by : Cole Nussbaumer Knaflic
Languange Used : English, France, Spanish, Italia and chinese
Page : 384
Isbn : 1119002257
Identifier : 9781119002253
Release : 2015-10-26
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now Storytelling With Data by Cole Nussbaumer Knaflic and you can download with pub, pdf, txt, doc, and more file format with free account. don't simply show your data—tell a story with it! storytelling with data teaches you the fundamentals of data visualization and how to communicate effectively with data. you'll discover the power of storytelling and the way to make data a pivotal point in your story. the lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. this book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. specifically, you'll learn how to: understand the importance of context and audience determine the appropriate type of graph for your situation recognize and eliminate the clutter clouding your information direct your audience's attention to the most important parts of your data think like a designer and utilize concepts of design in data visualization leverage the power of storytelling to help your message resonate with your audience together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. rid your world of ineffective graphs, one exploding 3d pie chart at a time. there is a story in your data—storytelling with data will give you the skills and power to tell it!

Kellogg on Branding in a Hyper-Connected World

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Author by : no defined
Languange Used : English, France, Spanish, Italia and chinese
Page : 368
Isbn : 111953318X
Identifier : 9781119533184
Release : 2019-03-19
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now Kellogg On Branding In A Hyper Connected World by no defined and you can download with pub, pdf, txt, doc, and more file format with free account. world-class branding for the interconnected modern marketplace kellogg on branding in a hyper-connected world offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. in-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. from finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, kellogg on branding in a hyper-connected world arms you with the knowledge and skills to: apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more adopt successful strategies from development to launch to leveraging build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace increase brand value and use brand positioning to build a mega-brand in today’s challenging and complex marketplace, effective branding has become a central component of success. kellogg on branding in a hyper-connected world is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Feature and Narrative Storytelling for Multimedia Journalists

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Author by : Duy Linh Tu
Languange Used : English, France, Spanish, Italia and chinese
Page : 264
Isbn : 1317915267
Identifier : 9781317915263
Release : 2015-01-09
Publisher by : CRC Press
Category : Language Arts & Disciplines
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Description : Read Now Feature And Narrative Storytelling For Multimedia Journalists by Duy Linh Tu and you can download with pub, pdf, txt, doc, and more file format with free account. feature and narrative storytelling for multimedia journalists is the first text that truly focuses on the multimedia and documentary production techniques required by professional journalists. video and audio production methods are covered in rich detail, but more importantly, various storytelling techniques are explored in depth. likewise, author duy linh tu tackles the latest topics in multimedia storytelling, including mobile reporting, producing, and publishing, while also offering best practices for using social media to help promote finished products. whether you’re a student, a professional seeking new techniques, or simply looking to update your skills for the new digital newsroom, this book will provide you with the information and tools you need to succeed as a professional journalist. integrated: the lessons in this book deftly combine traditional media production principles with storytelling craft. it is written with the perspective of modern professional journalists in mind. practical: while rich with theory, this text is based on the real-world work of the author and several of his colleagues. it features q&as with some of the best editors and video producers from top publications, including npr, vice, and detroit free press, as well as profiles of leading video news organizations such as frontline, mediastorm, and seattle times. proven: the author uses pedagogy from the world-renowned columbia journalism school as well as case studies from his own award-winning work. interactive: the text is exercise- and drill-based, and the companion website provides multimedia examples and lesson files, as well as tutorials, case studies, and video interviews.

The New Digital Storytelling Creating Narratives with New Media

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Author by : Bryan Alexander
Languange Used : English, France, Spanish, Italia and chinese
Page : 275
Isbn : 0313387494
Identifier : 9780313387494
Release : 2011
Publisher by : ABC-CLIO
Category : Business & Economics
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Description : Read Now The New Digital Storytelling by Bryan Alexander and you can download with pub, pdf, txt, doc, and more file format with free account. this book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and web video. * provides a bibliography listing sources consulted * contains an index of key words and concepts from the text

Design a Better Business New Tools, Skills, and Mindset for Strategy and Innovation

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Author by : Patrick Van Der Pijl
Languange Used : English, France, Spanish, Italia and chinese
Page : 272
Isbn : 1119272114
Identifier : 9781119272113
Release : 2016-09-13
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now Design A Better Business by Patrick Van Der Pijl and you can download with pub, pdf, txt, doc, and more file format with free account. how to use this book: 8 chapters; 48 case studies; 20 tools; 7 core skills; 29 designers; 36 hacks; >150 visuals.