Storytelling About Your Brand Online Offline A Compelling Guide To Discovering Your Story

Download Storytelling About Your Brand Online Offline A Compelling Guide To Discovering Your Story Book or Ebook File with PDF Epub Audio and Full format File with Free Account at yesterdays we have And Jaypee Gold Standard Mini Atlas Series: Magnetic Resonance Imaging And Philippine History Module-based Learning i Tm' 2003 Ed. And Christ the Ideal of the Monk Spiritual Conferences on the Monastic and Religious Life

Storytelling about Your Brand Online & Offline A Compelling Guide to Discovering Your Story

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Author by : Bernadette Martin
Languange Used : English, France, Spanish, Italia and chinese
Page : 169
Isbn : 1600051456
Identifier : 9781600051456
Release : 2014-09-30
Publisher by : Happy About
Category : Branding (Marketing)
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Description : Read Now Storytelling About Your Brand Online Offline by Bernadette Martin and you can download with pub, pdf, txt, doc, and more file format with free account. neurological research has confirmed the power of storytelling as a communicative tool. in "personal branding strategist," bernadette martin demonstrates how stories have transformed corporate images as well as professionals' careers. using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a "personal branding process." from storytelling 2.0 or digital storytelling, to interviews with experts to the branded bio tool, martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "brand called you."

Tell to Win Connect, Persuade and Triumph with the Hidden Power of Story

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Author by : Peter Guber
Languange Used : English, France, Spanish, Italia and chinese
Page : 239
Isbn : 1847657761
Identifier : 9781847657763
Release : 2011-03-14
Publisher by : Profile Books
Category : Business & Economics
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Description : Read Now Tell To Win by Peter Guber and you can download with pub, pdf, txt, doc, and more file format with free account. stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. for peter guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. in tell to win guber explains how to move beyond powerppoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. he reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. featuring wisdom from guber's meetings with (and lessons from) everyone from nelson mandela to youtube founder chad hurley, and muhammed ali to steven spielberg (who he tutored in making films), tell to win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.

Storytelling Branding in Practice

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Author by : Klaus Fog
Languange Used : English, France, Spanish, Italia and chinese
Page : 254
Isbn : 3540883495
Identifier : 9783540883494
Release : 2011-05-09
Publisher by : Springer Science & Business Media
Category : Business & Economics
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Description : Read Now Storytelling by Klaus Fog and you can download with pub, pdf, txt, doc, and more file format with free account. must-read for managers on a powerful branding tool of the future. up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. recommended by managers of top international firms. covers both the internal and external benefits of storytelling for a business company. danish version sold more than 2000 copies.

The Storytelling Edge How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

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Author by : Shane Snow
Languange Used : English, France, Spanish, Italia and chinese
Page : 208
Isbn : 1119483352
Identifier : 9781119483359
Release : 2018-02-13
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now The Storytelling Edge by Shane Snow and you can download with pub, pdf, txt, doc, and more file format with free account. "a terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. recommended!" —jay baer, founder of convince & convert and author of hug your haters "once upon a time, storytelling was confused with talking at people. not anymore. shane and joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —brian solis, experience architect, digital anthropologist, best-selling author "shane snow and joe lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. they're smart and they know this topic inside out (and sideways). read their book. while i can't guarantee you'll rise to shane and joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. promise!" —rebecca lieb, analyst, author & advisor "the contently team understands the power of story, and how to craft and spread a great narrative, like no other. in an era where brand, design, and mission are a competitive advantage for every business, contently underscores the importance of stories and how they transform companies and industries." —scott belsky, entrepreneur, investor, & author (founder of behance, bestselling author of making ideas happen) "i can't think of a better way to illustrate the power of story telling than by telling great stories. this book should be required reading not just by those with content in their titles, but by anyone in marketing and sales. then, when you're done, give it to your ceo to read... but make sure you get it back, because i guarantee you'll refer to it more than once." —shawna dennis, senior marketing leader "neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: this entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —ann hynek, vp of global content marketing at morgan stanley transform your business through the power of storytelling. content strategists joe lazauskas and shane snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. smart businesses today understand the need to use stories to better connect with the people they care about. but few know how to do it well. in the storytelling edge, the strategy minds behind contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. with the storytelling edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand How to Use Visuals, Videos, and Social Media to Market Your Brand

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Author by : Ekaterina Walter
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 0071824006
Identifier : 9780071824002
Release : 2014-03-07
Publisher by : McGraw Hill Professional
Category : Business & Economics
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Description : Read Now The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand by Ekaterina Walter and you can download with pub, pdf, txt, doc, and more file format with free account. attention is the new commodity. visual storytelling is the new currency. human brain processes visuals 60,000x faster than text. web posts with visuals drive up to 180% more engagement than those without. viewers spend 100% more time on web pages with videos. filled with full-color images and thought-provoking examples from leading companies, the power of visual storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. the book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “this book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total right hook!” —gary vaynerchuk, new york times bestselling author of crush it! and jab, jab, jab, right hook “a valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —guy kawasaki, author of ape: author, publisher, entrepreneur and former chief evangelist of apple “the power of visual storytelling is the new marketing bible!” —nancy bhagat, vice president, global marketing strategy and campaigns, intel “if a picture is worth a thousand words, the power of visual storytelling is worth a million.” —scott monty, global digital & multimedia communications for ford motor company

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

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Author by : Andrea Phillips
Languange Used : English, France, Spanish, Italia and chinese
Page : 288
Isbn : 0071791531
Identifier : 9780071791533
Release : 2012-06-22
Publisher by : McGraw Hill Professional
Category : Business & Economics
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Description : Read Now A Creator S Guide To Transmedia Storytelling How To Captivate And Engage Audiences Across Multiple Platforms by Andrea Phillips and you can download with pub, pdf, txt, doc, and more file format with free account. the first how-to strategy guide to transmedia storytelling “phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —david gale, executive vice president, mtv cross media “transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . andrea phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. she demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —michelle satter, founding director, sundance institute feature film program “an excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. andrea phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. highly recommended!” —jeff gomez, ceo, starlight runner entertainment “a no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —c. c. chapman, coauthor of content rules and amazing things will happen includes q&a sessions with the world’s leading experts in transmedia storytelling about the book: what is transmedia storytelling and what can it do for you? it’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. if you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. why do you need a creator’s guide to transmedia storytelling? if you want to attract, engage, and captivate your audience, you need this book. written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as hbo, disney, ford, and sony pictures—at a fraction of the cost. you’ll learn how to: choose the right platforms for your story decide whether to diy or outsource work find and keep a strong core production team make your audience a character in your story get the funding you need—and even make a profit forge your own successful transmedia career with these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. you’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. the more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. this isn’t the future. this is now. this is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Storytelling with Data A Data Visualization Guide for Business Professionals

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Author by : Cole Nussbaumer Knaflic
Languange Used : English, France, Spanish, Italia and chinese
Page : 384
Isbn : 1119002257
Identifier : 9781119002253
Release : 2015-10-26
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now Storytelling With Data by Cole Nussbaumer Knaflic and you can download with pub, pdf, txt, doc, and more file format with free account. don't simply show your data—tell a story with it! storytelling with data teaches you the fundamentals of data visualization and how to communicate effectively with data. you'll discover the power of storytelling and the way to make data a pivotal point in your story. the lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. this book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. specifically, you'll learn how to: understand the importance of context and audience determine the appropriate type of graph for your situation recognize and eliminate the clutter clouding your information direct your audience's attention to the most important parts of your data think like a designer and utilize concepts of design in data visualization leverage the power of storytelling to help your message resonate with your audience together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. rid your world of ineffective graphs, one exploding 3d pie chart at a time. there is a story in your data—storytelling with data will give you the skills and power to tell it!

Your Brand, The Next Media Company How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

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Author by : Michael Brito
Languange Used : English, France, Spanish, Italia and chinese
Page : 272
Isbn : 0133480135
Identifier : 9780133480139
Release : 2013-09-19
Publisher by : Que Publishing
Category : Business & Economics
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Description : Read Now Your Brand The Next Media Company by Michael Brito and you can download with pub, pdf, txt, doc, and more file format with free account. content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. your brand, the next media company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. there is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. their lives are dynamic and completely unpredictable. they are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. in order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. social business pioneer michael brito covers every step of the process, including: understanding the unpredictable nature and dynamic behaviors of the social customer deploying social business strategies that will help facilitate the change from brand to media company building a content organization and setting the stage for transformation creating a real-time command center that will help facilitate reactive and proactive content marketing creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) enabling customers and employees (brand journalists) to feed the content engine developing your content strategy that can be executed across paid, earned, and owned media content transitioning from “brand messaging” to a highly relevant content narrative evaluating the content marketing vendors and software platforms vying for your business along the way, brito presents multiple case studies from brand leaders worldwide, including redbull, oreo, tesla motors, burberry, sharpie, and pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Storytelling in Design Defining, Designing, and Selling Multidevice Products

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Author by : Anna Dahlström
Languange Used : English, France, Spanish, Italia and chinese
Page : 414
Isbn : 1491959398
Identifier : 9781491959398
Release : 2019-12-12
Publisher by : O'Reilly Media
Category : Computers
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Description : Read Now Storytelling In Design by Anna Dahlström and you can download with pub, pdf, txt, doc, and more file format with free account. with the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. this practical guide shows you how storytelling can make a powerful difference in product design. author anna dahlström details the many ways you can use storytelling in your projects and throughout your organization. by applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. learn how the anatomy of a great story can make a difference in product design explore how traditional storytelling principles, tools, and methods relate to key product design aspects understand how purposeful storytelling helps tell the right story and move people into action use storytelling principles to tell, sell, and present your work

Digital Luxury Transforming Brands and Consumer Experiences

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Author by : Wided Batat
Languange Used : English, France, Spanish, Italia and chinese
Page : 280
Isbn : 1526483580
Identifier : 9781526483584
Release : 2019-04-29
Publisher by : SAGE Publications Limited
Category : Business & Economics
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Description : Read Now Digital Luxury by Wided Batat and you can download with pub, pdf, txt, doc, and more file format with free account. the fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. this exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

The New Digital Storytelling Creating Narratives with New Media

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Author by : Bryan Alexander
Languange Used : English, France, Spanish, Italia and chinese
Page : 275
Isbn : 0313387494
Identifier : 9780313387494
Release : 2011
Publisher by : ABC-CLIO
Category : Business & Economics
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Description : Read Now The New Digital Storytelling by Bryan Alexander and you can download with pub, pdf, txt, doc, and more file format with free account. this book surveys the many ways of telling stories with digital technology, including blogging, gaming, social media, podcasts, and web video. * provides a bibliography listing sources consulted * contains an index of key words and concepts from the text

Understanding Design in Film Production Using Art, Light, and Locations to Tell Your Story

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Author by : Barbara Freedman Doyle
Languange Used : English, France, Spanish, Italia and chinese
Page : 246
Isbn : 9781138058705
Identifier : 113805870X
Release : 2019
Publisher by : no defined
Category : Motion pictures
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Description : Read Now Understanding Design In Film Production by Barbara Freedman Doyle and you can download with pub, pdf, txt, doc, and more file format with free account. great visual storytelling is possible on a minimal budget, but you have to spend a lot of energy thinking and planning.in understanding design in film production, author barbara freedman doyle demonstrates how to use production design, cinematography, lighting, and locations to create an effective and compelling visual story, even on the tightest of budgets. featuring in-depth interviews with production designers, set decorators, construction coordinators, cinematographers, costumers, and location managers talking about the techniques of their craft, it provides you with a feel for what everyone on the visual team does, how they think and plan, and how best to utilize the knowledge and skills they offer. this book guides you through how to find, secure, and manage the best locations, how to create and dress a set, and how to make old look new and new look old--all on a tight budget. with insights from experts at the top of their field, sharing how they plan for the real-world application of large-scale ideas, you'll be able to see ways to apply their techniques to your own smaller-scale productions. understanding design in film productionis a practical, hands-on guide for any aspiring filmmaker who wants to understand the basic principles of visual design in order to create exceptional looking films. ts at the top of their field, sharing how they plan for the real-world application of large-scale ideas, you'll be able to see ways to apply their techniques to your own smaller-scale productions. understanding design in film productionis a practical, hands-on guide for any aspiring filmmaker who wants to understand the basic principles of visual design in order to create exceptional looking films.