The Sage Handbook Of Service Dominant Logic

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The SAGE Handbook of Service-Dominant Logic

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Author by : Stephen L. Vargo
Languange Used : English, France, Spanish, Italia and chinese
Page : 800
Isbn : 152645548X
Identifier : 9781526455482
Release : 2018-10-08
Publisher by : SAGE
Category : Business & Economics
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Description : Read Now The Sage Handbook Of Service Dominant Logic by Stephen L. Vargo and you can download with pub, pdf, txt, doc, and more file format with free account. service-dominant logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. this timely handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: part 1: introduction and background part 2: value cocreation part 3: service exchange part 4: service ecosystems part 5: institutions and institutional arrangements part 6: resources and resource integration part 7: actors and practices part 8: innovation part 9: midrange theory part 10: selected applications part 11: reflections and prospects this handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.

The Service-dominant Logic of Marketing Dialog, Debate, and Directions

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Author by : Robert F. Lusch
Languange Used : English, France, Spanish, Italia and chinese
Page : 449
Isbn : 9780765614902
Identifier : 0765614901
Release : 2006
Publisher by : M.E. Sharpe
Category : Business & Economics
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Description : Read Now The Service Dominant Logic Of Marketing by Robert F. Lusch and you can download with pub, pdf, txt, doc, and more file format with free account. presents a challenging paradigm for the marketing discipline, which is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing central to overall business strategy. this work provides a comprehensive marketing theory that challenges both modern thinking and marketing practice.

Service-Dominant Logic

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Author by : Robert F. Lusch
Languange Used : English, France, Spanish, Italia and chinese
Page : 252
Isbn : 0521195675
Identifier : 9780521195676
Release : 2014-01-30
Publisher by : Cambridge University Press
Category : Business & Economics
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Description : Read Now Service Dominant Logic by Robert F. Lusch and you can download with pub, pdf, txt, doc, and more file format with free account. the first accessible introduction to the principles and applications of service-dominant logic, written by the world-leading authors of this perspective.

The SAGE Handbook of Marketing Theory

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Author by : Pauline Maclaran
Languange Used : English, France, Spanish, Italia and chinese
Page : 544
Isbn : 144620698X
Identifier : 9781446206980
Release : 2009-12-04
Publisher by : SAGE
Category : Business & Economics
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Description : Read Now The Sage Handbook Of Marketing Theory by Pauline Maclaran and you can download with pub, pdf, txt, doc, and more file format with free account. bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. the contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. divided into six parts, the handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory Foundations, Controversy, Strategy, and Resource-advantage Theory

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Author by : Shelby D. Hunt
Languange Used : English, France, Spanish, Italia and chinese
Page : 464
Isbn : 1317465148
Identifier : 9781317465140
Release : 2014-12-18
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Marketing Theory Foundations Controversy Strategy And Resource Advantage Theory by Shelby D. Hunt and you can download with pub, pdf, txt, doc, and more file format with free account. one of the true classics in marketing is now thoroughly revised and updated. "marketing theory" is both evolutionary and revolutionary. as in earlier editions, shelby hunt focuses on the marketing discipline's multiple stakeholders. he articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. hunt adds a new dimension to the book, however, by developing arguments for the position that resource-advantage theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. also new to this edition are four chapters adapted and updated from hunt's "controversy in marketing theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Designing for Service Key Issues and New Directions

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Author by : Daniela Sangiorgi
Languange Used : English, France, Spanish, Italia and chinese
Page : 288
Isbn : 1474250130
Identifier : 9781474250139
Release : 2017-02-23
Publisher by : Bloomsbury Publishing
Category : Design
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Description : Read Now Designing For Service by Daniela Sangiorgi and you can download with pub, pdf, txt, doc, and more file format with free account. service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. it is now a growing field of both practice and academic research. designing for service brings together a wide range of international contributors to map the field of service design and identify key issues for practitioners and researchers such as identity, ethics and accountability. designing for service aims to problematize the field in order to inform a more critical debate within service design, thereby supporting its development beyond the pure methodological discussions that currently dominate the field. the contributors to this innovative volume consider the practice of service design, ethical challenges designers may encounter, and the new spaces opened up by the advent of modern digital technologies.

Handbook of Marketing

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Author by : Barton A Weitz
Languange Used : English, France, Spanish, Italia and chinese
Page : 582
Isbn : 9780761956822
Identifier : 0761956824
Release : 2002-11-04
Publisher by : SAGE
Category : Business & Economics
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Description : Read Now Handbook Of Marketing by Barton A Weitz and you can download with pub, pdf, txt, doc, and more file format with free account. the handbook of marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. the handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. it includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. the handbook of marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.

The SAGE Handbook of Tourism Management Applications of Theories And Concepts to Tourism

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Author by : Chris Cooper
Languange Used : English, France, Spanish, Italia and chinese
Page : 616
Isbn : 152646148X
Identifier : 9781526461483
Release : 2018-08-06
Publisher by : SAGE
Category : Business & Economics
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Description : Read Now The Sage Handbook Of Tourism Management by Chris Cooper and you can download with pub, pdf, txt, doc, and more file format with free account. the sage handbook of tourism management is a critical, state-of-the-art and authoritative review of tourism management, written by leading international thinkers and academics in the field. with a strong focus on applications of theories and concepts to tourism, the chapters in this volume are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. part one: approaching tourism part two: destination applications part three: marketing applications part four: tourism product markets part five: technological applications part six: environmental applications this handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Handbook of Research on Customer Engagement

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Author by : Linda D. Hollebeek
Languange Used : English, France, Spanish, Italia and chinese
Page : 544
Isbn : 1788114892
Identifier : 9781788114899
Release : 2019
Publisher by : Edward Elgar Publishing
Category : Business & Economics
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Description : Read Now Handbook Of Research On Customer Engagement by Linda D. Hollebeek and you can download with pub, pdf, txt, doc, and more file format with free account. customer engagement is now a critical research priority in contemporary marketing. in this handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Encyclopedia of Sports Management and Marketing

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Author by : Linda E. Swayne
Languange Used : English, France, Spanish, Italia and chinese
Page : 462
Isbn : 1412973821
Identifier : 9781412973823
Release : 2011
Publisher by : SAGE
Category :
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Description : Read Now Encyclopedia Of Sports Management And Marketing by Linda E. Swayne and you can download with pub, pdf, txt, doc, and more file format with free account. "this four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. on the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--

Total Relationship Marketing

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Author by : Evert Gummesson
Languange Used : English, France, Spanish, Italia and chinese
Page : 392
Isbn : 1136354190
Identifier : 9781136354199
Release : 2011-01-05
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Total Relationship Marketing by Evert Gummesson and you can download with pub, pdf, txt, doc, and more file format with free account. this third edition of total relationship marketing confirms it as a classic text on the subject of relationship marketing and crm, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. a major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. the book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30rs, presenting a sophisticated and cogent challenge to the traditional 4ps schema. previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. this third edition is the first book on relationship marketing and crm to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (c2c) interaction, network-based many-to-many marketing, and marketing accountability and metrics. it addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. examples, cases, concepts and references have been updated. highly informative, practical in style and packed with illustrations from real companies, total relationship marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.

Handbook of Feminist Research Theory and Praxis

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Author by : Sharlene Nagy Hesse-Biber
Languange Used : English, France, Spanish, Italia and chinese
Page : 764
Isbn : 1412980593
Identifier : 9781412980593
Release : 2012
Publisher by : SAGE
Category : Social Science
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Description : Read Now Handbook Of Feminist Research by Sharlene Nagy Hesse-Biber and you can download with pub, pdf, txt, doc, and more file format with free account. the second edition of the handbook of feminist research: theory and praxis, presents both a theoretical and practical approach to conducting social science research on, for, and about women. the handbook enables readers to develop an understanding of feminist research by introducing a range of feminist epistemologies, methodologies, and methods that have had a significant impact on feminist research practice and women's studies scholarship. the handbook continues to provide a set of clearly defined research concepts that are devoid of as much technical language as possible. it continues to engage readers with cutting edge debates in the field as well as the practical applications and issues for those whose research affects social policy and social change. it also expands on the wealth of interdisciplinary understanding of feminist research praxis that is grounded in a tight link between epistemology, methodology and method. the second edition of this handbook will provide researchers with the tools for excavating subjugated knowledge on women's lives and the lives of other marginalized groups with the goals of empowerment and social change.