Well Designed How To Use Empathy To Create Products People Love

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Well-designed How to Use Empathy to Create Products People Love

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 234
Isbn : 1625274793
Identifier : 9781625274793
Release : 2014
Publisher by : Harvard Business Press
Category : Business & Economics
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Description : Read Now Well Designed by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. "a new way to create-and then disrupt industry disruption is no longer isolated to a unique product or service. today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. achieve this and you'll achieve success. sharp and refreshing, design insider and expert jon kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. in well-designed, kolko-vp at myedu and founder and director of the austin center for design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. the key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. by following this process, readers will learn how to raise the role of design to a strategic competency"--

Well-Designed How to Use Empathy to Create Products People Love

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 224
Isbn : 1625274807
Identifier : 9781625274809
Release : 2014-10-28
Publisher by : Harvard Business Review Press
Category : Business & Economics
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Description : Read Now Well Designed by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. from design thinking to design doing innovators today are told to run loose and think lean in order to fail fast and succeed sooner. but in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. in our quest to be more agile, we end up creating products that underwhelm. so how does a company like nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion google buyout? what did nest do differently to create a household product that people speak of with love? nest, and companies like it, understand that emotional connection is critical to product development. and they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. in this refreshingly jargon-free and practical book, product design expert jon kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. the key, says kolko, is empathy. you need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. in successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. here are the four key steps: 1. determine a product-market fit by seeking signals from communities of users. 2. identify behavioral insights by conducting ethnographic research. 3. sketch a product strategy by synthesizing complex research data into simple insights. 4. polish the product details using visual representations to simplify complex ideas. kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Do You Matter? How Great Design Will Make People Love Your Company

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Author by : Robert Brunner
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 9780132703758
Identifier : 0132703750
Release : 2008-08-12
Publisher by : FT Press
Category : Business & Economics
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Description : Read Now Do You Matter? by Robert Brunner and you can download with pub, pdf, txt, doc, and more file format with free account. “definitely, a game changer! design experience is the power shift to our era what mass marketing was to the last century.” john sculley former ceo, pepsi and apple “great design is about creating a deep relationship with your customers. if you don’t, you’re roadkill. this book shows you how and much, much more. be prepared to have your mind blown.” bill burnett executive director, design program, stanford university “design is the last great differentiator, and yet so few really understand it. do you matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy.” ray riley design gm, entertainment and devices, microsoft “this book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. so open up.” noah kerner ceo, noise and coauthor, chasing cool more and more companies are coming to understand the competitive advantage offered by outstanding design. with this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. but delivering great designs is not easy. many companies accomplish it once, or twice; few do it consistently. the secret: building a truly design-driven business, in which design is central to everything you do. do you matter? shows how to do precisely that. legendary industrial designer robert brunner (who laid the groundwork for apple's brilliant design language) and stewart emery (success built to last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. you'll learn what it really means to be "design-driven" and how that translates into action at nike, apple, bmw and ikea. you'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. the authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.

Wired to Care How Companies Prosper when They Create Widespread Empathy

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Author by : Dev Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 251
Isbn : 013714234X
Identifier : 9780137142347
Release : 2009-01-01
Publisher by : FT Press
Category : Business & Economics
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Description : Read Now Wired To Care by Dev Patnaik and you can download with pub, pdf, txt, doc, and more file format with free account. leverage true connections as an engine for growth and change! • • create more actionable understanding of your customers as real human beings, and create high-profit innovations in both current and new markets. • reveals secrets of winning 'open empathy' companies that truly walk in their customers' shoes. • patnaik has helped the companies in this book leverage empathy for growth, including american girl, harley davidson, microsoft, and target. empathy isn't about being touchy-feely. it's the ability to step outside of yourself and see the world as other people do. empathy helps to make good leaders into great ones: they see new opportunities faster than their competitors, have the courage to take a risk on something new, and have the gut-level intuition that they need to make the right decisions when the path ahead is unclear. fostering empathy in an entire organization, however, is much harder. the thousands of people that make up a large company inevitably accumulate implicit experiences, feelings, and insights about people that affect the way that each of them makes decisions. but that does not, however, create an organization that has a collective, widespread sense of empathy. this book explains how companies can challenge themselves to meet their customers more than halfway. the author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. the author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: we are them, and they are us.

Exposing the Magic of Design A Practitioner's Guide to the Methods and Theory of Synthesis

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 208
Isbn : 0199780951
Identifier : 9780199780952
Release : 2011-03-07
Publisher by : Oxford University Press
Category : Psychology
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Description : Read Now Exposing The Magic Of Design by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. in both contexts, however, there is a need for speed and for aggressive action. this text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. simply, this text is intended to act as a practitioner's guide to exposing the magic of design.

Wicked Problems Worth Solving A Handbook & a Call to Action

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 171
Isbn : 9780615593159
Identifier : 0615593151
Release : 2012
Publisher by : no defined
Category : Design
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Description : Read Now Wicked Problems Worth Solving by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. it feels like our world is spinning out of control. we see poverty, disease, and destruction all around us, and as we search for ways to make sense of the chaos, we're turning to new disciplines for answers and solutions. new, creative innovations are needed, and these new approaches demand different methods and different theories. this book is presented as a handbook for teaching and learning how to design for impact. in it, you'll learn how to apply the process of design to large, wicked problems, and how to gain control over complexity by acting as a social entrepreneur. you'll learn an argument for why design is a powerful agent of change, and you'll read practical methods for engaging with large-scale social problems. you can read this entire book online for free at http://www.wickedproblems.com/

Practical Empathy For Collaboration and Creativity in Your Work

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Author by : Indi Young
Languange Used : English, France, Spanish, Italia and chinese
Page : 200
Isbn : 1933820640
Identifier : 9781933820644
Release : 2015-01-15
Publisher by : Rosenfeld Media
Category : Business & Economics
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Description : Read Now Practical Empathy by Indi Young and you can download with pub, pdf, txt, doc, and more file format with free account. conventional product development focuses on the solution. empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. practical empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Emotionally Durable Design Objects, Experiences and Empathy

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Author by : Jonathan Chapman
Languange Used : English, France, Spanish, Italia and chinese
Page : 224
Isbn : 1317574826
Identifier : 9781317574828
Release : 2015-04-10
Publisher by : Routledge
Category : Architecture
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Description : Read Now Emotionally Durable Design by Jonathan Chapman and you can download with pub, pdf, txt, doc, and more file format with free account. emotionally durable design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. the book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. in fluid and accessible writing, the author asks: why do we discard products that still work? he then moves forward to define strategies for the design of products that people want to keep for longer. along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. emotionally durable design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. this second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. it is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.

Creative Clarity

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 185
Isbn : 9780978853815
Identifier : 0978853814
Release : 2017-10-15
Publisher by : no defined
Category : Creative ability in business
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Description : Read Now Creative Clarity by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. everyone wants to turn their company into a creative power-house, but few understand how to do it. in creative clarity, best-selling author jon kolko will teach you how to manage the complexity and chaos of creativity, as you bring it into your organization.

Designing Products People Love How Great Designers Create Successful Products

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Author by : Scott Hurff
Languange Used : English, France, Spanish, Italia and chinese
Page : 324
Isbn : 1491923660
Identifier : 9781491923665
Release : 2015-12-17
Publisher by : "O'Reilly Media, Inc."
Category : Computers
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Description : Read Now Designing Products People Love by Scott Hurff and you can download with pub, pdf, txt, doc, and more file format with free account. how can you create products that successfully find customers? with this practical book, you’ll learn from some of the best product designers in the field, from companies like facebook and linkedin to up-and-coming contenders. you’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your team through each step of product creation. written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process. understand exactly who your customers are, what they want, and how to build products that make them happy learn frameworks and principles that successful product designers use incorporate five states into every screen of your interface to improve conversions and reduce perceived loading times discover meeting techniques that apple, amazon, and linkedin use to help teams solve the right problems and make decisions faster design effective interfaces across different form factors by understanding how people hold devices and complete tasks learn how successful designers create working prototypes that capture essential customer feedback create habit-forming and emotionally engaging experiences, using the latest psychological research

Design, When Everybody Designs An Introduction to Design for Social Innovation

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Author by : Ezio Manzini
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 0262028603
Identifier : 9780262028608
Release : 2015-02-20
Publisher by : MIT Press
Category : Design
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Description : Read Now Design When Everybody Designs by Ezio Manzini and you can download with pub, pdf, txt, doc, and more file format with free account. the role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

The Future of Value How Sustainability Creates Value Through Competitive Differentiation

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Author by : Eric Lowitt
Languange Used : English, France, Spanish, Italia and chinese
Page : 272
Isbn : 111807825X
Identifier : 9781118078259
Release : 2011-08-04
Publisher by : John Wiley & Sons
Category : Business & Economics
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Description : Read Now The Future Of Value by Eric Lowitt and you can download with pub, pdf, txt, doc, and more file format with free account. enhance business performance by using sustainability for competitive advantage the future of value reveals what it takes for companies to grow and outperform the competition in today's growth-constrained, sustainability conscious world. the author shows leaders how to use sustainability as a powerful, pragmatic lens to enhance business performance. he also explores how to craft and oversee a portfolio of effective tools, develop competitive strategies, and adjust value chain activities, talent management practices, and corporate policies to help organizations execute powerful sustainability strategies. he provides a systematic, yet instantly familiar, model all companies can use to connect sustainability with their growth and competitive strategies. in this way, the author shows leaders how to shape, color, and own the future of value. outlines the keys to implementing sustainability in organizations to achieve business success today and tomorrow reveals how to engage stakeholders in day to day sustainability management as a means to shape and fuel efforts to continuously renew their sustainability strategies the author is a 15-year veteran of sustainability and strategy management consulting, having worked with clients in the us, japan, australia, and europe. he has an mba in strategic management from the university of pennsylvania's wharton school and writes a regular column for sustainable life media and greenbiz, two of the world's most heavily trafficked sustainability news and thought leadership portals the author draws useful and accessible conclusions from a rich, diverse set of corporate interviewees. a core part of his research was the selection and interrogation of more than 25 global fortune 500 companies' sustainability, strategy, and finance leads.