Well Designed How To Use Empathy To Create Products People Love

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Well-designed How to Use Empathy to Create Products People Love

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 234
Isbn : 1625274793
Identifier : 9781625274793
Release : 2014
Publisher by : Harvard Business Press
Category : Business & Economics
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Description : Read Now Well Designed by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. "a new way to create-and then disrupt industry disruption is no longer isolated to a unique product or service. today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. achieve this and you'll achieve success. sharp and refreshing, design insider and expert jon kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. in well-designed, kolko-vp at myedu and founder and director of the austin center for design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. the key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. by following this process, readers will learn how to raise the role of design to a strategic competency"--

Well-Designed How to Use Empathy to Create Products People Love

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 224
Isbn : 1625274807
Identifier : 9781625274809
Release : 2014-10-28
Publisher by : Harvard Business Review Press
Category : Business & Economics
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Description : Read Now Well Designed by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. from design thinking to design doing innovators today are told to run loose and think lean in order to fail fast and succeed sooner. but in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. in our quest to be more agile, we end up creating products that underwhelm. so how does a company like nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion google buyout? what did nest do differently to create a household product that people speak of with love? nest, and companies like it, understand that emotional connection is critical to product development. and they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. in this refreshingly jargon-free and practical book, product design expert jon kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. the key, says kolko, is empathy. you need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. in successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. here are the four key steps: 1. determine a product-market fit by seeking signals from communities of users. 2. identify behavioral insights by conducting ethnographic research. 3. sketch a product strategy by synthesizing complex research data into simple insights. 4. polish the product details using visual representations to simplify complex ideas. kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.

Emotionally Durable Design Objects, Experiences and Empathy

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Author by : Jonathan Chapman
Languange Used : English, France, Spanish, Italia and chinese
Page : 224
Isbn : 1317574826
Identifier : 9781317574828
Release : 2015-04-10
Publisher by : Routledge
Category : Architecture
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Description : Read Now Emotionally Durable Design by Jonathan Chapman and you can download with pub, pdf, txt, doc, and more file format with free account. emotionally durable design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. the book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. in fluid and accessible writing, the author asks: why do we discard products that still work? he then moves forward to define strategies for the design of products that people want to keep for longer. along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. emotionally durable design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. this second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. it is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.

Wicked Problems Worth Solving A Handbook & a Call to Action

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 171
Isbn : 9780615593159
Identifier : 0615593151
Release : 2012
Publisher by : no defined
Category : Design
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Description : Read Now Wicked Problems Worth Solving by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. it feels like our world is spinning out of control. we see poverty, disease, and destruction all around us, and as we search for ways to make sense of the chaos, we're turning to new disciplines for answers and solutions. new, creative innovations are needed, and these new approaches demand different methods and different theories. this book is presented as a handbook for teaching and learning how to design for impact. in it, you'll learn how to apply the process of design to large, wicked problems, and how to gain control over complexity by acting as a social entrepreneur. you'll learn an argument for why design is a powerful agent of change, and you'll read practical methods for engaging with large-scale social problems. you can read this entire book online for free at http://www.wickedproblems.com/

Design Management Using Design to Build Brand Value and Corporate Innovation

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Author by : Brigitte Borja de Mozota
Languange Used : English, France, Spanish, Italia and chinese
Page : 281
Isbn :
Identifier : UOM:39015064885521
Release : 2003
Publisher by : Skyhorse Publishing Inc.
Category : Business & Economics
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Description : Read Now Design Management by Brigitte Borja de Mozota and you can download with pub, pdf, txt, doc, and more file format with free account. providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance.

Wired to Care How Companies Prosper when They Create Widespread Empathy

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Author by : Dev Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 251
Isbn : 013714234X
Identifier : 9780137142347
Release : 2009-01-01
Publisher by : FT Press
Category : Business & Economics
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Description : Read Now Wired To Care by Dev Patnaik and you can download with pub, pdf, txt, doc, and more file format with free account. leverage true connections as an engine for growth and change! • • create more actionable understanding of your customers as real human beings, and create high-profit innovations in both current and new markets. • reveals secrets of winning 'open empathy' companies that truly walk in their customers' shoes. • patnaik has helped the companies in this book leverage empathy for growth, including american girl, harley davidson, microsoft, and target. empathy isn't about being touchy-feely. it's the ability to step outside of yourself and see the world as other people do. empathy helps to make good leaders into great ones: they see new opportunities faster than their competitors, have the courage to take a risk on something new, and have the gut-level intuition that they need to make the right decisions when the path ahead is unclear. fostering empathy in an entire organization, however, is much harder. the thousands of people that make up a large company inevitably accumulate implicit experiences, feelings, and insights about people that affect the way that each of them makes decisions. but that does not, however, create an organization that has a collective, widespread sense of empathy. this book explains how companies can challenge themselves to meet their customers more than halfway. the author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. the author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: we are them, and they are us.

Creative Clarity

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 185
Isbn : 9780978853815
Identifier : 0978853814
Release : 2017-10-15
Publisher by : no defined
Category : Creative ability in business
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Description : Read Now Creative Clarity by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. everyone wants to turn their company into a creative power-house, but few understand how to do it. in creative clarity, best-selling author jon kolko will teach you how to manage the complexity and chaos of creativity, as you bring it into your organization.

Practical Empathy For Collaboration and Creativity in Your Work

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Author by : Indi Young
Languange Used : English, France, Spanish, Italia and chinese
Page : 200
Isbn : 1933820640
Identifier : 9781933820644
Release : 2015-01-15
Publisher by : Rosenfeld Media
Category : Business & Economics
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Description : Read Now Practical Empathy by Indi Young and you can download with pub, pdf, txt, doc, and more file format with free account. conventional product development focuses on the solution. empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. practical empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

Exposing the Magic of Design A Practitioner's Guide to the Methods and Theory of Synthesis

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 208
Isbn : 9780190276218
Identifier : 0190276215
Release : 2015-09-01
Publisher by : no defined
Category :
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Description : Read Now Exposing The Magic Of Design by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. as the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. yet little has been offered as an alternative. it is not enough to demand that someone "be more innovative" without offering the tools to succeed. this book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. in both contexts, there is a need for timely and aggressive action. this text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

It's the Way You Say It Becoming Articulate, Well-spoken, and Clear

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Author by : Carol Fleming
Languange Used : English, France, Spanish, Italia and chinese
Page : 264
Isbn : 1609947452
Identifier : 9781609947453
Release : 2013-02-08
Publisher by : Berrett-Koehler Publishers
Category : Business & Economics
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Description : Read Now It S The Way You Say It by Carol Fleming and you can download with pub, pdf, txt, doc, and more file format with free account. new edition, revised and updated speak your mind effectively! the best, most direct way to convey your intelligence, expertise, professionalism, and personality to other people is through talking to them. but most people have no idea what they sound like. and even if they do, they don’t think they can change it. it’s the way you say it is a thorough, nuts-and-bolts guide to becoming aware and taking control of how you communicate with others. dr. carol fleming provides detailed advice and scores of exercises for • understanding how others hear you • dealing with specific speech problems • varying your vocal patterns to make your speech more dynamic • using grammar and vocabulary to increase your clarity and impact • reinforcing your message with nonverbal cues • conquering stage fright an entire section of the book focuses on communication issues in the workplace—interviews, presentations, voice mail, and more. dr. fleming puts a human face on her advice through vivid before-and-after stories of forty men and women who came to her for help. “no other skills will position you ahead of your competition as much as good speaking and presentation skills. no book approaches the depth and breadth of dr. carol fleming’s it’s the way you say it.” —patricia fripp, csp, cpae, keynote speaker, executive speech coach, and president of fripp & associates

Design, When Everybody Designs An Introduction to Design for Social Innovation

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Author by : Ezio Manzini
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 0262028603
Identifier : 9780262028608
Release : 2015-02-20
Publisher by : MIT Press
Category : Design
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Description : Read Now Design When Everybody Designs by Ezio Manzini and you can download with pub, pdf, txt, doc, and more file format with free account. the role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.

How I Teach Reflecting on Fifteen Years in Design Education

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Author by : Jon Kolko
Languange Used : English, France, Spanish, Italia and chinese
Page : 120
Isbn : 9780978853822
Identifier : 0978853822
Release : 2017-11-17
Publisher by : no defined
Category : Design
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Description : Read Now How I Teach by Jon Kolko and you can download with pub, pdf, txt, doc, and more file format with free account. i've taught design for 15 years, and when i started teaching, i felt very much like i was doing it wrong, and everyone would find out. over time, i learned how to teach by building on the work of other great professors and through informed trial and error.this book captures what i've learned along the way - how to teach design, but more simply, how to teach. it will be useful for new professors and adjunct instructors who are just starting out. creative directors will also find value in leveraging these approaches as they build out training for their internal teams. and, individual designers can utilize the methods and processes described here as they evolve their skills and advance their practice.