Wired To Care How Companies Prosper When They Create Widespread Empathy

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Wired to Care How Companies Prosper when They Create Widespread Empathy

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Author by : Dev Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 251
Isbn : 013714234X
Identifier : 9780137142347
Release : 2009-01-01
Publisher by : FT Press
Category : Business & Economics
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Description : Read Now Wired To Care by Dev Patnaik and you can download with pub, pdf, txt, doc, and more file format with free account. leverage true connections as an engine for growth and change! • • create more actionable understanding of your customers as real human beings, and create high-profit innovations in both current and new markets. • reveals secrets of winning 'open empathy' companies that truly walk in their customers' shoes. • patnaik has helped the companies in this book leverage empathy for growth, including american girl, harley davidson, microsoft, and target. empathy isn't about being touchy-feely. it's the ability to step outside of yourself and see the world as other people do. empathy helps to make good leaders into great ones: they see new opportunities faster than their competitors, have the courage to take a risk on something new, and have the gut-level intuition that they need to make the right decisions when the path ahead is unclear. fostering empathy in an entire organization, however, is much harder. the thousands of people that make up a large company inevitably accumulate implicit experiences, feelings, and insights about people that affect the way that each of them makes decisions. but that does not, however, create an organization that has a collective, widespread sense of empathy. this book explains how companies can challenge themselves to meet their customers more than halfway. the author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. the author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: we are them, and they are us.

Wired to Care: How Companies Prosper When They Create Widespread Empathy

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Author by : Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 233
Isbn : 9788131730133
Identifier : 8131730131
Release :
Publisher by : Pearson Education India
Category :
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Needfinding Design Research and Planning

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Author by : Dev Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 110
Isbn : 9781974015580
Identifier : 1974015580
Release : 2017-07-19
Publisher by : no defined
Category :
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Description : Read Now Needfinding by Dev Patnaik and you can download with pub, pdf, txt, doc, and more file format with free account. for over fifty years, needfinding has been one of the core classes in the design program at stanford university. its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. much of the class involves hands on learning and project work. this book acts as the primary reference for methods taught in the class. it's now available to students and non-students alike.

Empathy Factor Your Competitive Advantage for Personal, Team, and Business Success

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Author by : Marie Miyashiro
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 1934336041
Identifier : 9781934336045
Release : 2011-10-01
Publisher by : PuddleDancer Press
Category : Business & Economics
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Description : Read Now Empathy Factor by Marie Miyashiro and you can download with pub, pdf, txt, doc, and more file format with free account. building on the latest research in brain science, emotional intelligence, and organizational theory, an award-winning communication and organizational strategist answers questions about the true definition of empathy. this groundbreaking exploration into business productivity and office management offers both real-world insights and practical ways to build transformative empathy skills organization-wide. it shows how learning about and teaching empathy in the workplace can improve productivity, innovation, and profitability. the guide also provides an innovative framework to help leaders meet the six universal needs of the organization itself while also respecting those of individual employees and customers.

The Hummer and the Mini Navigating the Contradictions of the New Trend Landscape

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Author by : Robyn Waters
Languange Used : English, France, Spanish, Italia and chinese
Page : 256
Isbn : 1440627274
Identifier : 9781440627279
Release : 2006-10-05
Publisher by : Penguin
Category : Business & Economics
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Description : Read Now The Hummer And The Mini by Robyn Waters and you can download with pub, pdf, txt, doc, and more file format with free account. from the former trendmaster of target—how the power of contradictory trends can help reframe your business strategy contradictions are everywhere! these days we wear old navy with new gucci, hanes t-shirts with armani suits, couture chanel with vintage denim. suburban mansions are filled with flea market finds, and we show off our michael graves teakettle from target on viking stoves in our gourmet kitchens that might even include cabinets purchased from ikea. when robyn waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. fashion and business magazines proclaimed what was "in" and what was "out." back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. in today’s marketplace the "next big thing" has been replaced by a thousand next big things. and in order to discover what consumers are hungry for companies need to discover what’s important…to them. today a cookie cutter approach no longer works. waters explains that for every trend there’s an equally valid countertrend. in the hummer and the mini, waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. there are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. you can thrive by selling huge cars (the hummer) or tiny ones (the mini). you can turn something old into something new and desirable (the vespa) or turn a commodity into a luxury (in-and-out burgers at the oscars). you can even customize a product designed for the masses (personalized postage stamps) or sell less as more (minute clinics). through lively tales of influential trends and countertrends, the hummer and the mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.

Give Your Business a Heart (Collection)

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Author by : Dev Patnaik
Languange Used : English, France, Spanish, Italia and chinese
Page : 593
Isbn : 0133742598
Identifier : 9780133742596
Release : 2014-02-28
Publisher by : FT Press
Category : Business & Economics
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Description : Read Now Give Your Business A Heart Collection by Dev Patnaik and you can download with pub, pdf, txt, doc, and more file format with free account. wired to care: how companies prosper when they create widespread empathy , first edition, explains how companies can challenge themselves to meet their customers more than halfway. the author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. the author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: we are them, and they are us. today’s best companies get it. from retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. they’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. and they’re doing it for all their stakeholders. not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. these are the firms of endearment . companies people love doing business with, working for and collaborating with as partners. since the publication of the first edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. it is a trend that has transformed the workplace and corporate world. this second edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.

No Startup Hipsters Build Scalable Technology Companies

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Author by : Samir Rath
Languange Used : English, France, Spanish, Italia and chinese
Page : 203
Isbn : 0996010637
Identifier : 9780996010634
Release : 2014-12-13
Publisher by : Samir Rath
Category : Business & Economics
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Description : Read Now No Startup Hipsters by Samir Rath and you can download with pub, pdf, txt, doc, and more file format with free account. the innovation ecosystem around the world is getting clogged up. looking around us, there are numerous problems like polluted cities, obesity, health care, access to education, water supply and the list goes on. sadly, much of the technology being built even in leading startup ecosystems around the world is short-sighted and focused on quick profitability rather than solving problems that millions face on a daily basis. this book is a call to return to basics and focus on innovation around actual problems that the normal person faces in his life around the world. we present a systematic approach to building early stage technology companies. we provide a collection of experiential decision frameworks that draw their academic credentials from design thinking, operational research, business strategy and microeconomics. we do not believe in generic advice. we enable entrepreneurs to figure out the strategies and tactics that would work for them in their local context for the specific problem that they are trying to solve. subsequently, we outline more strategic information on understanding the suitability of the business model to the local innovation ecosystem and ways to scale with finance. we conclude the book with philosophical thoughts on our observations of the role of the entrepreneur in our economic system and the motivations of building a technology startup.

Design Thinking for the Greater Good Innovation in the Social Sector

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Author by : Jeanne Liedtka
Languange Used : English, France, Spanish, Italia and chinese
Page : 342
Isbn : 0231545851
Identifier : 9780231545853
Release : 2017-09-05
Publisher by : Columbia University Press
Category : Business & Economics
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Description : Read Now Design Thinking For The Greater Good by Jeanne Liedtka and you can download with pub, pdf, txt, doc, and more file format with free account. facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. design thinking for the greater good goes in depth on both the how of using new tools and the why. as a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools. the design thinkers jeanne liedtka, randy salzman, and daisy azer explore how major agencies like the department of health and human services and the transportation and security administration in the united states, as well as organizations in canada, australia, and the united kingdom, have instituted principles of design thinking. in each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. along the way, they have improved the quality of their products and enhanced the experiences of those they serve. these strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. this book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

At the Heart of Leadership How to Get Results with Emotional Intelligence

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Author by : Joshua M. Freedman
Languange Used : English, France, Spanish, Italia and chinese
Page : 264
Isbn : 9780971677272
Identifier : 0971677271
Release : 2007
Publisher by : no defined
Category : Emotional intelligence
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Description : Read Now At The Heart Of Leadership by Joshua M. Freedman and you can download with pub, pdf, txt, doc, and more file format with free account. where other books tell you about emotional intelligence, this book provides the roadmap to put it in action. includes case for eq, background, and detailed explanation of the six seconds eq model and how to use it to improve leadership -- and a free code to test your eq strengths online.there are a handful of people in the world who have proven experience raising organizational performance with emotional intelligence. freedman is one of the leaders.using stories and data from his work around the world with organizations such as the us marine corps, schlumberger, and fedex, freedman provides a practical guide to this critical topic.at the heart of leadership delivers a compelling case for leaders to attend to their own and their people's emotions as a critical asset for optimal performance. then it shows you how.you'll learn the six seconds eq model, a practical three-step process to become more effective with emotions -- plus use the code in the back of the book for a free assessment of your eq strengths.this book will show you how to lead more effectively by engaging your own and your people's emotions.

Firms of Endearment How World-Class Companies Profit from Passion and Purpose

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Author by : Rajendra Sisodia
Languange Used : English, France, Spanish, Italia and chinese
Page : 464
Isbn : 9780132716178
Identifier : 0132716178
Release : 2003-01-30
Publisher by : Pearson Prentice Hall
Category : Business & Economics
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Description : Read Now Firms Of Endearment by Rajendra Sisodia and you can download with pub, pdf, txt, doc, and more file format with free account. today’s best companies get it. from costco® to commerce bank, wegmans to whole foods®: they’re becoming the ultimate value creators. they’re generating every form of value that matters: emotional, experiential, social, and financial. and they’re doing it for all their stakeholders. not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. these are the firms of endearment. companies people love doing business with. love partnering with. love working for. love investing in. companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. you need to become one of those companies. this book will show you how. you’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. if you want to be great—truly great—this is your blueprint. we’re entering an age of transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. this is transforming the marketplace, the workplace, the very soul of capitalism. increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. firms of endearment illuminates this, the most fundamental transformation in capitalism since adam smith. it’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. it’s about great companies like ideo and ikea®, commerce bank and costco®, wegmans and whole foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. this book is about gaining “share of heart,” not just share of wallet. it’s about aligning stakeholders’ interests, not just juggling them. it’s about building companies that leave the world a better place. most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

The Designful Company How to build a culture of nonstop innovation

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Author by : Marty Neumeier
Languange Used : English, France, Spanish, Italia and chinese
Page : 208
Isbn : 9780321648815
Identifier : 0321648811
Release : 2009-03-30
Publisher by : Peachpit Press
Category : Business & Economics
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Description : Read Now The Designful Company by Marty Neumeier and you can download with pub, pdf, txt, doc, and more file format with free account. part manifesto, part handbook, the designful company provides a lively overview of a growing trend in management–design thinking as a business competence. according to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. the reader is challenged to consider the author’s bold assertion: there can be no real innovation without design. those who are new to marty neumeier’s “whiteboard” series may want to ramp up with the first two books, the brand gap and zag. both are easy reads. covered in the designful company: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent from the back cover: the complex business problems we face today can’t be solved with the same thinking that created them. instead, we need to start from a place outside traditional management. forget total quality. forget top-down strategy. in an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. today we have to “design” the way forward–or risk ending up in the fossil layers of history. marty neumeier, author of the brand gap and zag, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

Conversational Intelligence How Great Leaders Build Trust and Get Extraordinary Results

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Author by : Judith E. Glaser
Languange Used : English, France, Spanish, Italia and chinese
Page : 232
Isbn : 1351862073
Identifier : 9781351862073
Release : 2016-10-14
Publisher by : Routledge
Category : Business & Economics
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Description : Read Now Conversational Intelligence by Judith E. Glaser and you can download with pub, pdf, txt, doc, and more file format with free account. the key to success in life and business is to become a master at conversational intelligence. it's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. conversational intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. author judith glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. conversational intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.